Article
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Elizabeth Cherian and Jeremy Pounder, WARC Best Practice, July 2017
This article provides insights into consumers' current usage of voice technology and practical steps for marketers who want to take advantage of this growing trend.
Article
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Emma Chiu, WARC Exclusive, September 2019
Technology is not only dramatically transforming consumers’ relationship with commerce, but also expanding offerings in lifestyle sectors.
Article
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Sam Peña-Taylor, Event Reports, Cannes Lions, June 2019
AI has potential applications in warfare as well as advertising – and both require serious thinking about the ethics involved.
Article
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ARF - Knowledge at Hand, September 2018
Provides a brief introduction to practical applications of artificial intelligence (AI) in marketing solutions.
News
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19 August 2019
Voice and the rise of home devices and smart speakers are opening up new possibilities for researchers, enabling respondents to engage beyond simply typing a response and creating opportunities for ongoing dialogue.
Article
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WARC Exclusive, August 2019
Analyses the key themes and summarises the winning case studies from the 2019 Effective Innovation category in the WARC Awards, and presents the views and opinions of the judges.
News
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02 August 2019
In a move that may unnerve copywriters across the advertising industry, JP Morgan Chase has announced that it has struck a five-year deal with a tech firm whose AI-generated marketing copy is said to be more effective than that written by humans.
Research Paper
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Praveen Tripathi and Derrick Gray, ARF Experiential Learning, AUDIENCExSCIENCE, April 2019
Broadcast Audience Research Council (BARC) India, an industry body, developed a Viewer Attribution Model (VAM) to convert household level Return Path Data (RPD) into individual viewership data.
Article
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David G.W Birch, Admap, August 2019
Looks at cashless developments around the world and what this means for consumers' privacy.
Research Paper
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IAB Europe Research Awards, Grand Prix, 2019
Exterion Media, the OOH media owner, created a real time tool to assist advertising in optimising their DOOH campaigns.
Article
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WARC Best Practice, July 2019
Explores the reading and thinking surrounding the Tencent-owned popular Chinese app WeChat, a messaging platform that has succeeded in expanding its capabilities to 'conversational commerce'.
Article
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Alejandro Moreo, Andrea Esuli and Fabrizio Sebastiani, International Journal of Market Research, Vol. 61, No. 4, 2019, pp. 408-429
Software systems trained via machine learning to automatically classify open-ended answers (a.k.a. verbatims) are by now a reality.
News
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12 July 2019
China has taken a leadership role on the global technology stage, with Chinese tech brands now considered trailblazers rather than copycats, according to the latest China Internet Trends Report.
Article
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Research on WARC, July 2019
A report on 40 emerging technology companies that are transforming how marketers drive engagement and conversion.
Article
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Josie Tutty, Event Reports, Event Reports, Mumbrella360, June 2019
A new study from the Melbourne Business School (MBS) and Massachusetts Institute of Technology (MIT) revealed a barrage of inefficiencies around adtech, particularly when it comes to third-party audience targeting.
Opinion
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Hannah Johnson, June 2019
Could AI have role in testing content? Hannah Johnson explains how it’s now possible to generate results as valid as those from focus groups and surveys using synthetic personas.
Opinion
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Stefan Lameire, June 2019
WARC asked Stefan Lameire, until recently Chief Customer and Revenue Officer at Clear Channel International, to predict the trends that will shape OOH in the coming years.
Opinion
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Steven Van Belleghem, June 2019
AI will bring big changes to everyday commerce – and brands have a limited window in which to act to avoid becoming invisible to customers, says Professor Steven Van Belleghem.
News
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05 June 2019
There are many reasons why voice-enabled technologies are taking off in China and brands should see developments in this sphere as transformative in the same way that mobile technologies have been for the past two decades.
Article
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Tim Doherty, Admap, June 2019
Looks at the prevalence and promulgation of voice-enabled technologies in China, as it enters a new period of technological change.
Article
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Lamberto Ferrara and Joe Roberts-Walker, Admap, June 2019
Demystifies the voice technology space, by exploring how it will develop over the next five years and offering guidance to media agencies and brands.
Article
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Sophie Harding, Admap, June 2019
Today’s search landscape is a melting pot of disruption and change and it is important that brands learn how to navigate this complex search landscape, tailoring their marketing approach accordingly.
Article
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Admap, June 2019
A summary of new thinking and best practice on audio from Admap.
News
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28 May 2019
Uber, the ride-hailing giant, used artificial intelligence to understand the public’s sentiment toward the brand across the mass of unstructured social data created about it every day, in a way that allowed it to make leadership decisions in ...
Article
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Sam Peña-Taylor, Event Reports, I-COM Data Creativity Awards, May 2019
Uber, the global ride-hailing platform, put together a system that would allow it to track sentiment in almost real time.
