Article
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Elizabeth Cherian and Jeremy Pounder, WARC Best Practice, July 2017
This article provides insights into consumers' current usage of voice technology and practical steps for marketers who want to take advantage of this growing trend.
Article
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Joy Bhattacharya, WARC Exclusive, April, 2020
AI-driven embedded marketing can help SVOD providers to monetise content, and enable brands to reach consumers in environments where conventional advertising is not possible.
Opinion
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Irene Joshy, March 2020
Artificial intelligence occupies a contradictory place in the advertising imagination: at once a potential creative catalyst while also threatening sameness – Kantar’s Irene Joshy explores this evolving landscape and what it means for creativity.
News
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16 March 2020
The global pharma company GSK looked to the lead users of its cold and flu products to understand a range of possible innovations, both in terms of improvements and more radical leaps using a modern version of a tested technique.
Article
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WARC Best Practice, March 2020
A summary of new thinking and best practice on making segmentation work, from the WARC Guide.
Article
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Ian Edwards, WARC Exclusive, March 2020
Ian Edwards, planning director, Northern Europe, Facebook writes that machine learning will ultimately replace the need for segmentation and manual targeting.
Article
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Sam Peña-Taylor, Event Reports, IIeX Europe, February 2020
GSK, the global pharma company, and Ipsos, the research company, explore what innovations are emerging from lead users to shape comms and new products.
Article
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Reed Karaim, Event Reports, IAB Annual Leadership Meeting, February 2020
General Motors, the automaker, is aiming to blend digital data with a human-focused strategy in reaching consumers.
Opinion
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Brian Carruthers, February 2020
Better, faster, cheaper research may be possible after all – Brian Carruthers takes the industry’s pulse at Qual360 Europe .
News
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18 February 2020
The slow death of the third-party cookie means that contextual targeting will become increasingly important – and marketers should use the insights they generate from current cookie data to inform their future contextual strategies, an industry ...
Article
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Geoffrey Precourt, Event Reports, CES, January 2020
Microsoft, the tech giant, is seeking to build differentiation around the values that guide its customer experience and wider strategy.
Article
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Ben Plomion, WARC Best Practice, February 2020
Contextual advertising, one of the first forms of ad targeting in both the off and online worlds, is something marketers need to take a renewed look at.
News
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21 January 2020
Retailers must embrace artificial intelligence (AI) to keep costs down, improve their competitiveness and meet the changing needs of consumers, according to a senior executive at Microsoft, the tech firm.
News
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21 January 2020
Google’s CEO, Sundar Pichai, took to the opinion pages of the Financial Times to get the trillion-dollar company on the front-foot of any rules governing AI, and promising to be a “helpful and engaged partner” – here’s what we know.
Article
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P.V. Kannan, WARC Best Practice, January 2020
This article provides a roadmap for how to use AI to build conversational commerce into solutions that work for both brand and customer.
Article
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Research on WARC, January 2020
The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues.
Article
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ARF - Knowledge at Hand, October 2019
Investigates the ideal synergy between technology and employees in US companies, particularly AI. AI offers multiple benefits in scaling and personalization of all parts of the customer journey, but too much technology can degrade the customer experience.
Article
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Sam Peña-Taylor, WARC Exclusive, January 2020
Provides both a topline and a more detailed breakdown of the Accenture-owned design agency’s trend predictions for the year ahead.
Article
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Stephen Whiteside, Event Reports, CES 2020
L’Oréal, the beauty giant, is tapping the power of personalization to build deeper relationships with consumers through a blend of digital and physical solutions.
Opinion
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Laurent Thevenet, January 2020
With a the dawn of a new decade, R/GA's Laurent Thevenet highlights three key tech trends that will be defining Asia's landscape in the year to come, and makes a call for a more human future.
Article
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WARC Best Practice, January 2020
Explores the reading and thinking surrounding the Tencent-owned popular Chinese app WeChat, a messaging platform that has succeeded in expanding its capabilities to 'conversational commerce'.
Article
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Nagendra Singh, Admap, January 2020
A country of China's population size and economy faces huge healthcare delivery challenges, as patients flock to tertiary hospitals in big cities – but AI is beginning to change this situation.
Article
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Stephen Whiteside, Event Reports, CES, January 2020
The "Internet of Things" is set to give way to the "Intelligence of Things" as artificial intelligence (AI) becomes an increasingly widespread element of consumers' lives.
Article
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Research on WARC, December 2019
Looks at how travel brands are using data-driven marketing to achieve peak personalisation.
Article
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Weiqiang Hang and Timothy Banks, International Journal of Market Research, Vol. 61, No. 6, 2019, pp. 601-620
Pack or product classification is a quite common task in market research, particularly for sales tracking audits and related services.
