Home Topics Data, tech & innovation Artificial Intelligence (AI)

Artificial Intelligence (AI)

Latest
Most Read

Filter by

Artificial Intelligence (AI) (565)

Search in

Case Studies (0)

Articles (254)

Research Papers (109)

News (149)

Opinion (45)

Data (8)

Rankings (0)

Show only

Recommended

(30)

Videos

(8)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Search Results Language

Category

Brand

Location

Source

565 results found

Reset Filters

Search in

Case Studies (0)

Articles (254)

Research Papers (109)

News (149)

Opinion (45)

Data (8)

Rankings (0)

Show only

Recommended

(30)

Videos

(8)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Search Results Language

Industry Sector

template

Brand

template

Location

template

Source

template

565 results found

Sort By

What augmented creativity means for advertising

Opinion • Faris Yakob, January 2022

If we let the machines into our creative process, won't they steal our jobs? Relax, says Faris Yakob.

The future home: Aspects of domestic sustainability's future

Article • Euromonitor Strategy Briefings, December 2021

Provides an overview of the future home, aspects of domestic sustainability’s future and the way forward.

Marketer's Toolkit: APAC Regional Trends Report 2022

Article • WARC Exclusive, January 2022

Part of the Marketer’s Toolkit 2022, this Regional Trends Report looks at the upcoming trends in the APAC market.

Building and measuring trust at LinkedIn: Using narrative analytics and other methodologies to measure, track and act

Research Paper • Jeff Marshall; Rogier Verhulst; Becky Owens; Sean O’Connor, ESOMAR Conference papers, 2021

LinkedIn, a professional networking platform, gained insights into measuring consumer trust in the USA.

The evolution of market research into “Brandtech”

Research Paper • Kyle Findlay, ESOMAR Conference papers, 2021

Kantar, a data, insights and consultancy company, demonstrated the benefits of brandtech.

The role of artificial intelligence and machine learning in food marketing

Article • Mukta Lad, Event Reports, FUTR Asia Summit, October 2021

Kellogg Company’s Sanjib Bose tells FUTR Asia 2021 how artificial intelligence (AI) and machine learning (ML) can help the food industry grow and become more future-ready.

Marketing Trends For 2022: Technology, Artificial Intelligence and Internet of Things

Article • Yasmin Borain, WARC Exclusive, November 2021

2020 was about shifting and adapting new uses of technology to survive, while 2021 saw tech applied more as a creative springboard to help return to a path of growth in the wake of COVID-19 – this article looks at what 2022 will hold.

Skyworth Group: How a traditional TV brand is transitioning into AI big screens

Opinion • Sarah Jia, November 2021

Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022, launching soon. Click here to register your interest .

Behind the product – Why trust in tech isn’t skin deep

Article • Justin Westcott , WARC Exclusive, October 2021

Over the last decade, tech has been losing its extensive lead and the sector saw an all-time low this year in 17 out of 27 markets.

Modern marketing in Vietnam: The use of mobile in the digital marketing mix

Data • WARC Data, October 2021

Summarises the findings of WARC's latest mobile marketing survey, conducted across Vietnam on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Modern marketing in Indonesia: The use of mobile in the digital marketing mix

Data • WARC Data, October 2021

Summarises the findings of WARC's latest mobile marketing survey, conducted across Indonesia on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

What we know about marketing on WeChat

Article • WARC Best Practice, October 2021

Explores the reading and thinking surrounding the Tencent-owned popular Chinese app WeChat, a messaging platform that has succeeded in expanding its capabilities to'conversational commerce'.

Modern marketing in India: The use of mobile in the digital marketing mix

Data • WARC Data, October 2021

Summarises the findings of WARC's latest mobile marketing survey, conducted across India on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Data and AI for personalisation: How Telstra delivers higher engagement and conversions

Article • Mukta Lad, Event Reports, Adobe summit, April 2021

Australian telco Telstra explains why personalised experiences are important and how they can be created at scale by using data, artificial intelligence and machine learning.

Privacy and responsible data use: Patchworks, platforms, and people

Article • Arielle Garcia, WARC Exclusive, July 2021

An overview of the consumer data privacy regulation globally.

First-party data: A matter of survival in China

Article • Mike Zhu, Kevin Cheung and Shirley Li, WARC Exclusive, July 2021

Advice on how to execute a first-party data strategy in China.

Succeeding in trying times: Behind PayPal’s and Scania’s DMA Awards-winning work

Opinion • Chiara Manco, June 2021

Through a deep dive into two 2020 DMA Awards winners, WARC’s Chiara Manco looks at how challenging times can be the breeding ground for creative and effective work.

The importance of artificial intelligence, analytics and automation in the customer experience journey

Article • Mukta Lad, Event Reports, Adobe Summit, April 2021

Artificial intelligence, analytics and automation are among the fundamental technologies that can give organisations the edge when it comes to enhancing customer experience.

Understanding AI advertising from the consumer perspective: What factors determine consumer appreciation of AI-created advertisements?

Research Paper • Linwan Wu and Taylor Jing Wen, Journal of Advertising Research, Vol. 61, No. 2, 2021, pp. 133-146

In recent years, artificial intelligence (AI) technology has been used to create advertising messages.

Driving tech-fuelled commerce in Southeast Asia: How Grab, Shopee and Lazada do it

Article • Low Lai Chow, Event Reports, Campaign360 virtual conference, May 2021

Grab, Shopee and Lazada discuss innovation and e-commerce in the Southeast Asia region during a Campaign360 virtual conference.

Adtech + martech: Enriching the customer experience

Article • Gabey Goh, WARC Exclusive, May 2021

The convergence of adtech and martech can better tailor the customer experience to the individual – WARC’s Gabey Goh speaks to Oracle and Wunderman Thompson about how much of this is evident in APAC marketing.

How social listening helped Kimberly Clark boost sales and innovation

Article • Sean Hargrave, Event Reports, Festival of Marketing: The Bottom Line, March 2021

Personal care company Kimberly Clark has switched its consumer research efforts away from traditional focus groups to real-time social listening in order to be more clearly focused on customers and to ensure marketing messages address their concerns.

AI is here to help humans, not reduce headcount: Adobe

Article • Mukta Lad, Event Reports, Adobe Summit, April 2021

Artificial Intelligence or AI can help drive results for e-commerce players and Adobe’s Ryan Green explains how the company’s Adobe Sensei technology is able to unlock innovation for digital merchandisers.

What's working in tech-enabled marketing

Article • WARC Category Intelligence, May 2021

Global strategies, campaign updates and trends in tech-enabled marketing.

Faster, better, human: How innovation winners are using AI without losing the human touch

Opinion • Simon Levitt, May 2021

Winning WARC Media Awards campaigns highlight the opportunity for brands to use AI to learn and predict customer behaviour patterns, enhancing the entire customer journey.

What's working in sponsorship and partnerships

Article • WARC Category Intelligence, February 2021

Global strategies, campaign updates and trends in sponsorship and partnerships.
Drivers of change: Part of the Marketer's Toolkit 2021

Article • WARC Exclusive, November 2020

Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.
Marketing Trends For 2022: Technology, Artificial Intelligence and Internet of Things

Article • Yasmin Borain, WARC Exclusive, November 2021

2020 was about shifting and adapting new uses of technology to survive, while 2021 saw tech applied more as a creative springboard to help return to a path of growth in the wake of COVID-19 – this article looks at what 2022 will hold.
The WARC Guide to Making segmentation work

Article • WARC Best Practice, March 2020

A summary of new thinking and best practice on making segmentation work, from the WARC Guide.
What's working in tech-enabled marketing

Article • WARC Category Intelligence, May 2021

Global strategies, campaign updates and trends in tech-enabled marketing.
2020 Media Strategy Report: Insights from the WARC Media Awards

Article • WARC Exclusive, April 2020

Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards.