Article
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Elizabeth Cherian and Jeremy Pounder, WARC Best Practice, July 2017
This article provides insights into consumers' current usage of voice technology and practical steps for marketers who want to take advantage of this growing trend.
Research Paper
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Kate Downer, Chrissie Wells and Charlotte Crichton, International Journal of Market Research, Vol. 61, No. 3, 2019, pp. 236-251
Automated analysis of open-ended text survey data is an appealing prospect. It eliminates human error and human variability and can be used to create models that are easier to update over time than a manual approach to coding generally yields.
Research Paper
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Dale Chant and Michael Potter, International Journal of Market Research, Vol. 61, No. 3, 2019, pp. 338-344
Machine learning, driven by recent advances in neural net technology, holds much promise, but how to validate any particular model? This note looks at why validation is necessary, and describes some practical techniques for doing so.
Article
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Brian Carruthers, Event Reports, MRS Impact, March 2019
Two examples of how brands are using an innovative approach to understand consumer emotions.
News
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07 May 2019
The computer graphics in 2001: A Space Odyssey still look pretty good more than 50 years after the film was released – and the central theme of man v computer seems more resonant than ever today, when AI and how it’s being used have ...
Opinion
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Lena Roland, May 2019
The May issue of Admap puts the spotlight on data ethics . According to the Open Data Institute, data ethics is “a branch of ethics that evaluates data practices with the potential to adversely impact on people and society – in data collection, sharing and use”.
Article
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Oliver Feldwick, Admap, May 2019
As non-human actors that think fundamentally unlike us, are being asked to make decisions and take actions that affect us, there are very valid concerns around possible negative or unintended impacts of AI.
Article
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Joseph Suriya, Admap, May 2019
Companies need to consider how they will ensure usage of Artificial Intelligence (AI) is not just effective from a business perspective, but also ethical.
Article
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Charla Griffy-Brown, Admap, May 2019
Marketing AI solutions offer ways to leverage enormous supplies of data to anticipate the customer’s next move and personalise the customer experience.
News
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03 May 2019
Tencent, the Chinese tech giant, believes its concept of “tech for good” combines the socially beneficial uses of artificial intelligence for, say, medical research, with a social contract between stakeholders over the use of personal ...
Article
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WARC Best Practice, May 2019
With many brands now using chatbots as a marketing tool, this article examines the benefits, purposes and future of chatbots.
Opinion
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Steven Van Belleghem, May 2019
Companies like KFC, Volvo, and ASOS, are using artificial intelligence to add value for customers. Steve Van Belleghem explores how.
News
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30 April 2019
Prisa Media, publisher of news titles including El Pais and Cinco Dias, is using machine learning to develop emotion-based segmentation in order to refine the context of hard news stories that advertisers might otherwise be reluctant to advertise ...
News
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19 April 2019
German publisher Axel Springer is using machine learning to fuse disparate data sources and create three-dimensional “maps” that cluster users around likely interest groups.
Article
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WARC Best Practice, April 2019
Covers the current thinking and reading on the subject of artificial intelligence, a significant step for any industry that manipulates large quantities of data and has to make quick decisions based on those findings; in marketing the implications of AI are far-reaching.
Research Paper
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Gabriel Velez and Fabio Paiva, ESOMAR, Latin America, 2019
Details how PepsiCo, a food, snack, and beverage corporation, changed the dynamic of how research is framed, analysed and applied through a partnership with market researcher Zappi.
Article
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Alex Brownsell, Event Reports, Data Talks, March 2019
German publisher Axel Springer partnered with 1PlusX, a data management platform provider, to help it offer advertisers more sophisticated data-driven audience targeting tools.
News
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27 March 2019
Technological advancements in AI, machine-learning and data science offer huge opportunities to financial brands in Asia, but they should focus their efforts in certain areas, according to a senior financial insights executive.
Article
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Low Lai Chow, Event Reports, Asian Financial Services Congress, February 2019
Financial brands in Asia should take advantage of the huge opportunities offered by technological advancements in AI, machine-learning and data science.
News
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25 March 2019
Google’s display advertising is deploying AI in a way that allows it to tailor messages based on the content of the site, in a demonstration of its cloud-based AI capability.
Article
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Sam Peña-Taylor, Event Reports, Advertising Week Europe, March 2019
Google needed an ad unit to showcase the capability of its Google Home device by understanding content on a publisher’s page.
News
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20 March 2019
Several major brands in New Zealand are reported to have withdrawn advertising from Google and Facebook, or are considering doing so, following the livestreaming of the massacre in Christchurch last week that left 50 people dead.
News
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20 March 2019
Quartz, the news brand, is using chatbots and artificial intelligence as it seeks to personalise stories for its audience on a truly individual basis.
News
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19 March 2019
As part of its efforts to address consumer privacy concerns, Google plans on doing more with less customer data, according to Prabhakar Raghavan, SVP, Ads & Commerce.
Opinion
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Jenny Barthe, March 2019
A recent project by the agency We Are Social used an AI to scrape brand profiles on Instagram found evidence that brands are still making damaging assumptions about who their decision-making audiences are and how they're talking to them.
