Article
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Elizabeth Cherian and Jeremy Pounder, WARC Best Practice, July 2017
This article provides insights into consumers' current usage of voice technology and practical steps for marketers who want to take advantage of this growing trend.
Article
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WARC Best Practice, July 2019
Explores the reading and thinking surrounding the Tencent-owned popular Chinese app WeChat, a messaging platform that has succeeded in expanding its capabilities to 'conversational commerce'.
Article
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Alejandro Moreo, Andrea Esuli and Fabrizio Sebastiani, International Journal of Market Research, Vol. 61, No. 4, 2019, pp. 408-429
Software systems trained via machine learning to automatically classify open-ended answers (a.k.a. verbatims) are by now a reality.
News
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12 July 2019
China has taken a leadership role on the global technology stage, with Chinese tech brands now considered trailblazers rather than copycats, according to the latest China Internet Trends Report.
Article
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Josie Tutty, Event Reports, Event Reports, Mumbrella360, June 2019
A new study from the Melbourne Business School (MBS) and Massachusetts Institute of Technology (MIT) revealed a barrage of inefficiencies around adtech, particularly when it comes to third-party audience targeting.
Article
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Research on WARC, July 2019
A report on 40 emerging technology companies that are transforming how marketers drive engagement and conversion.
Opinion
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Stefan Lameire, June 2019
WARC asked Stefan Lameire, until recently Chief Customer and Revenue Officer at Clear Channel International, to predict the trends that will shape OOH in the coming years.
Opinion
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Steven Van Belleghem, June 2019
AI will bring big changes to everyday commerce – and brands have a limited window in which to act to avoid becoming invisible to customers, says Professor Steven Van Belleghem.
News
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05 June 2019
There are many reasons why voice-enabled technologies are taking off in China and brands should see developments in this sphere as transformative in the same way that mobile technologies have been for the past two decades.
Article
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Admap, June 2019
A summary of new thinking and best practice on audio from Admap.
Article
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Sophie Harding, Admap, June 2019
Today’s search landscape is a melting pot of disruption and change and it is important that brands learn how to navigate this complex search landscape, tailoring their marketing approach accordingly.
Article
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Tim Doherty, Admap, June 2019
Looks at the prevalence and promulgation of voice-enabled technologies in China, as it enters a new period of technological change.
Article
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Lamberto Ferrara and Joe Roberts-Walker, Admap, June 2019
Demystifies the voice technology space, by exploring how it will develop over the next five years and offering guidance to media agencies and brands.
News
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28 May 2019
Uber, the ride-hailing giant, used artificial intelligence to understand the public’s sentiment toward the brand across the mass of unstructured social data created about it every day, in a way that allowed it to make leadership decisions in ...
Article
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Sam Peña-Taylor, Event Reports, I-COM Data Creativity Awards, May 2019
Uber, the global ride-hailing platform, put together a system that would allow it to track sentiment in almost real time.
Research Paper
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Young Ham, Jason Dodge and Rebecca Southern, ESOMAR, Asia Pacific, 2019
Kantar, a media company, shares tangible examples of ways researchers, marketers, and advertisers alike can tap into innovative consumers and leverage the ocean of data they are generating.
Research Paper
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Anne-Marie Moir, ESOMAR, Asia Pacific, 2019
A study in Australia set out to test the viability of AI-powered voice technology in conducting a qualitative style interview.
Opinion
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Alex Igelsböck, May 2019
Generating data insights to help guide marketing strategies remains a huge task for many companies to overcome, but augmented analytics offers a solution, says Alex Igelsböck.
Research Paper
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Whitney Xi, Rupam Borthakur, Mike Underhill, Tarun Menon, Bruce Bogle, Natalie Ho and Subba Kumari, ESOMAR, Asia Pacific, 2019
Timberland, the shoe brand, tested the role emotions played in its ads in China, and revealed that ads which make audiences smile – while keeping frowns and disgust to a minimum – amplify potential success.
Research Paper
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Colin Ingram, ESOMAR, Asia Pacific, 2019
Social media is set to dominate spending in digital advertising, but this paper shows how the effectiveness of social media communication for brands varied in three categories: fragrances, whiskey and automotive in Spain and the US.
Research Paper
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Kate Downer, Chrissie Wells and Charlotte Crichton, International Journal of Market Research, Vol. 61, No. 3, 2019, pp. 236-251
Automated analysis of open-ended text survey data is an appealing prospect. It eliminates human error and human variability and can be used to create models that are easier to update over time than a manual approach to coding generally yields.
Research Paper
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Dale Chant and Michael Potter, International Journal of Market Research, Vol. 61, No. 3, 2019, pp. 338-344
Machine learning, driven by recent advances in neural net technology, holds much promise, but how to validate any particular model? This note looks at why validation is necessary, and describes some practical techniques for doing so.
Article
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Brian Carruthers, Event Reports, MRS Impact, March 2019
Two examples of how brands are using an innovative approach to understand consumer emotions.
News
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07 May 2019
The computer graphics in 2001: A Space Odyssey still look pretty good more than 50 years after the film was released – and the central theme of man v computer seems more resonant than ever today, when AI and how it’s being used have ...
Opinion
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Lena Roland, May 2019
The May issue of Admap puts the spotlight on data ethics . According to the Open Data Institute, data ethics is “a branch of ethics that evaluates data practices with the potential to adversely impact on people and society – in data collection, sharing and use”.
