Article
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Elizabeth Cherian and Jeremy Pounder, WARC Best Practice, July 2017
This article provides insights into consumers' current usage of voice technology and practical steps for marketers who want to take advantage of this growing trend.
News
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18 November 2019
Brands are increasingly tapping into the opportunities presented by artificial intelligence (AI), both in terms of improving ROI and enhancing the digital experience of their customers, but it is essential they pay attention to trust, safety and ...
Opinion
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Lona Meza, November 2019
The ninth iteration of Brainy Bar, hosted by Walnut Unlimited and WARC, featured an all-female cast of speakers providing advice and expertise on the ways in which neuro is leading changes in branding, communications and research.
News
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07 November 2019
IBM, the technology company, believes that artificial intelligence could benefit from being rebranded as “augmented intelligence”, in reflection of the fact it can enhance human decision-making instead of replacing it.
Article
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Geoffrey Precourt, Event Reports, ANA Masters of Marketing Conference, October 2019
IBM, the tech giant, believes that “augmented” intelligence can play an essential role in helping to build brands.
Opinion
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Mike Teasdale, October 2019
Artificial intelligence is bleeding further into our lives and work, Mike Teasdale considers the strategist in the age of AI.
News
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28 October 2019
Ecommerce platforms are the biggest investment priority for retailers over the coming year, with half (53%) stating that they will invest in this area, according to a new report by Tofugear.
Article
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Stephen Whiteside, Event Reports, Association of National Advertisers' 2019 Masters of Marketing Conference, October 2019
Avocados From Mexico, a produce brand, believes it can successfully lay claim to broad features of its category where its brand has no natural advantages over rival products.
News
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17 October 2019
Machine learning is pretty dumb when it comes to sifting fact from fiction, according to new research.
Article
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Jack Miles, WARC Exclusive, October 2019
Considers how tech marketers will need to address The 5th Wave of Computing – the convergence of the internet of things, artificial intelligence and 5G.
Article
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WARC Best Practice, September 2019
This article provides guidance and reading on the subject of real-time marketing; closely aligned with technologies like programmatic, its implications travel across the marketing ecosystem.
Article
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Emma Chiu, WARC Exclusive, September 2019
Technology is not only dramatically transforming consumers’ relationship with commerce, but also expanding offerings in lifestyle sectors.
Article
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Sam Peña-Taylor, Event Reports, Cannes Lions, June 2019
AI has potential applications in warfare as well as advertising – and both require serious thinking about the ethics involved.
Article
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ARF - Knowledge at Hand, September 2018
Provides a brief introduction to practical applications of artificial intelligence (AI) in marketing solutions.
News
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19 August 2019
Voice and the rise of home devices and smart speakers are opening up new possibilities for researchers, enabling respondents to engage beyond simply typing a response and creating opportunities for ongoing dialogue.
Opinion
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Evan Berglund, August 2019
JPMorgan Chase says it will begin using am AI to write marketing copy for greater efficiency. The Gonzberg Agency’s Evan Berglund questions the logic.
Article
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WARC Exclusive, August 2019
Analyses the key themes and summarises the winning case studies from the 2019 Effective Innovation category in the WARC Awards, and presents the views and opinions of the judges.
Article
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David G.W Birch, Admap, August 2019
Looks at cashless developments around the world and what this means for consumers' privacy.
Research Paper
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Praveen Tripathi and Derrick Gray, ARF Experiential Learning, AUDIENCExSCIENCE, April 2019
Broadcast Audience Research Council (BARC) India, an industry body, developed a Viewer Attribution Model (VAM) to convert household level Return Path Data (RPD) into individual viewership data.
News
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02 August 2019
In a move that may unnerve copywriters across the advertising industry, JP Morgan Chase has announced that it has struck a five-year deal with a tech firm whose AI-generated marketing copy is said to be more effective than that written by humans.
Research Paper
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IAB Europe Research Awards, Grand Prix, 2019
Exterion Media, the OOH media owner, created a real time tool to assist advertising in optimising their DOOH campaigns.
Article
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WARC Best Practice, July 2019
Explores the reading and thinking surrounding the Tencent-owned popular Chinese app WeChat, a messaging platform that has succeeded in expanding its capabilities to 'conversational commerce'.
Article
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Alejandro Moreo, Andrea Esuli and Fabrizio Sebastiani, International Journal of Market Research, Vol. 61, No. 4, 2019, pp. 408-429
Software systems trained via machine learning to automatically classify open-ended answers (a.k.a. verbatims) are by now a reality.
News
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12 July 2019
China has taken a leadership role on the global technology stage, with Chinese tech brands now considered trailblazers rather than copycats, according to the latest China Internet Trends Report.
Article
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Research on WARC, July 2019
A report on 40 emerging technology companies that are transforming how marketers drive engagement and conversion.
