Article
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Elizabeth Cherian and Jeremy Pounder, WARC Best Practice, July 2017
This article provides insights into consumers' current usage of voice technology and practical steps for marketers who want to take advantage of this growing trend.
Article
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P.V. Kannan, WARC Best Practice, January 2020
This article provides a roadmap for how to use AI to build conversational commerce into solutions that work for both brand and customer.
Article
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Sam Peña-Taylor, WARC Exclusive, January 2020
Provides both a topline and a more detailed breakdown of the Accenture-owned design agency’s trend predictions for the year ahead.
Article
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ARF - Knowledge at Hand, October 2019
Investigates the ideal synergy between technology and employees in US companies, particularly AI. AI offers multiple benefits in scaling and personalization of all parts of the customer journey, but too much technology can degrade the customer experience.
Article
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Stephen Whiteside, Event Reports, CES 2020
L’Oréal, the beauty giant, is tapping the power of personalization to build deeper relationships with consumers through a blend of digital and physical solutions.
Article
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WARC Best Practice, January 2020
Explores the reading and thinking surrounding the Tencent-owned popular Chinese app WeChat, a messaging platform that has succeeded in expanding its capabilities to 'conversational commerce'.
Opinion
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Laurent Thevenet, January 2020
With a the dawn of a new decade, R/GA's Laurent Thevenet highlights three key tech trends that will be defining Asia's landscape in the year to come, and makes a call for a more human future.
Article
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Nagendra Singh, Admap, January 2020
A country of China's population size and economy faces huge healthcare delivery challenges, as patients flock to tertiary hospitals in big cities – but AI is beginning to change this situation.
Article
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Research on WARC, December 2019
Looks at how travel brands are using data-driven marketing to achieve peak personalisation.
Article
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Weiqiang Hang and Timothy Banks, International Journal of Market Research, Vol. 61, No. 6, 2019, pp. 601-620
Pack or product classification is a quite common task in market research, particularly for sales tracking audits and related services.
News
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02 December 2019
Marketers have made considerable progress to become more data-driven, yet there remain numerous barriers preventing them from getting the most out of data, a new survey has revealed.
Case Study
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MRS Awards, Finalist, MRS Award for Innovation in Data Analytics, 2019
Brown-Forman, a spirits and wine company, mixed consumer research with a bespoke predictive model to identify the best serve that would help grow sales of one of its drinks in the UK.
Case Study
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MRS Awards, Finalist, MRS Award for Innovation in Data Analytics, 2019
ArchDaily.com, a weblog covering architectural news, projects, products and events, created big data forecasts and an online forecasting dashboard to inform its content strategy in the UK, based on better insights.
Case Study
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MRS Awards, Winner, MRS Award for New Consumer Insights, 2019
Unilever, a consumer goods company, created a language analyser which used machine learning to analyse the language of various consumers in the UK to gain evidenced insights for informing demographic-dependent brand strategies.
Case Study
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MRS Awards, Finalist, MRS Award for New Consumer Insights, 2019
WWF, a non-governmental organisation for wilderness protection, used AI image analysis across social media to understand consumer attitudes towards the brand in the UK.
Case Study
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MRS Awards, Winner, Virginia Valentine Award for Cultural Insights, 2019
Asahi Super Dry, a lager brand, combined semiotic analysis and artificial intelligence to create research that identified an exciting new territory for the brand in Japan.
Article
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David Tiltman, WARC Webinars, November 2019
David Tiltman, VP of content at WARC, looks at what senior marketers are most excited about and worried by in the year ahead.
Article
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WARC Trends, November 2019
WARC's Marketer’s Toolkit 2020 Data Report adopts the STEIP methodology to cover five drivers of change that will affect marketers next year: Society, Technology, Economy, Industry and Policy.
Article
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WARC Trends, November 2019
WARC's Marketer’s Toolkit 2020 adopts the STEIP methodology to cover five drivers of change that will affect marketers next year, built from an annual survey, 10 CMO interviews and WARC analysis.
Article
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Sam Peña-Taylor, WARC Exclusive, November 2019
British startup Black Swan analyses massive amounts of social data to identify trends with as much as a 90% prediction accuracy.
News
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18 November 2019
Brands are increasingly tapping into the opportunities presented by artificial intelligence (AI), both in terms of improving ROI and enhancing the digital experience of their customers, but it is essential they pay attention to trust, safety and ...
Research Paper
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Nina Kanin and Zehra Odunayo, ESOMAR, Fusion, 2019
The Streetbees platform aims to address the complexity of human decision-making by capturing real behaviour, emotion and context in the moment of consumer choice.
Research Paper
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Bruno Jeanbart, ESOMAR, Fusion, 2019
OpinionWay, an institute for studies, marketing, communication and opinion polls, analysed the data collected on the online platform granddebat.fr, which allows French citizens to speak to their local mayors about their concerns.
Research Paper
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Dharmendra Kumar Jain, ESOMAR, Fusion, 2019
Details the exploration of various machine learning algorithms/models, which are tested on different market research studies collected using face-to-face (F2F) data collection in East African markets.
Research Paper
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Ray Poynter, ESOMAR, Fusion, 2019
Three themes are of growing importance in the field of data analysis: the demand to process large quantities of open-ended text, the growth in the use of open-source tools, and a need to understand what it is that we do when we utilise computational text analytics.
