Mobile & Tablets

Smartphones, tablets and other mobile devices

Mobile Effectiveness

Kristin Tan, Warc Prize for Asian Strategy, Shortlisted, 2015

This case study describes how McDonald's, a global fast-food restaurant, created an alarm-come-consumer-reward app to win customers back to its breakfast offering in Singapore.

Stephen Whiteside, Event Reports, Festival of Media Latin America, September 2015

This event report shows how Bradesco, the Brazilian bank, allied with mobile networks such as Telefónica to introduce a "sponsored data" program that give customers free access to its app and mobile website.

Jay Chiat Strategic Excellence Awards, Honorable Mention, 2015

This case study describes how an American market research company created Proust, a mobile app that generated digital insights and that consumers actually wanted to use.

Jay Chiat Strategic Excellence Awards, Bronze, 2015

This case study describes how United Nations Mine Action Service (UNMAS), created a mobile app to raise awareness of landmines amongst those not at threat of landmines.

Bryce Whitwam, Warc Exclusive, September 2015

This article looks at how mobile is rapidly becoming an accepted fact in many areas of life in China, now the world's most advanced mobile society.

Reed Cundiff, Kelsey Vaughn and Mike Egner, ESOMAR, Congress, Dublin, September 2015

This paper demonstrates how Microsoft transformed its research practices from product-centric, looking at consumer data for individual products, to consumer-centric, capturing data for the entire technology ecosystem, in order to deliver seamlessly integrated experiences across all devices and services.

MMA Smarties, Gold, 2015

This case study details how Volvo, the car manufacturer, used a virtual reality mobile app to generate interest around the launch of a new car model in the US.

MMA Smarties, Gold, 2015

This case study details how Zespri, the fruit company, overcame the challenge of making kiwi fruit interesting and fun to kids across China.

MMA Smarties, Silver, 2015

This case study explains how Oral-B, a dental hygiene company, raised awareness around oral hygiene and promoted its products.




Warc's pick of the most effective case studies


Mobile marketing

Theories and trends in mobile campaigns


10 trends in mobile

What's changing in the global mobile sector


Accessible Apps

Opportunities from voice and motion activated apps


Depaul UK: iHobo

EACA Care winner: an app to raise awareness


Mobile-optimized research

Google Consumer Surveys on preparing for mobile MR


Mobile Marketing

Key trends in consumers' use of mobile devices