The Admap Prize 2012

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The Admap Prize 2012

Planning 3.0: the planning landscape in 2020
Rewarding the best essay in original thinking on the theme of the future of planning in brand communications.

The 2012 Admap Prize is now closed - view details of the 2013 Admap Prize.


Nick Hirst, Dare
Experience the future

Tom Woodnutt
Mutually inclusive

Philippa Dunjay, Albion
Microculture vultures


Dayna Dion, Ogilvy & Mather
A cultural revolution
Brian Millar, Sense Worldwide
Head for the exit
John Shaw, Rapier
Back to the future


Sarah Booth, VCCP
The realisation of Planning 2.0

Neasa Cunniffe, RKCR/Y&R
Wise planning

Joanna Foyle, Initiative
Are you culturally equipped for the Chinese market?

Gen Kobayashi, DDB
Plus ça change

Craig Le Grice, Grey
A future focused strategy for planning

Joseph Morgan, glue Isobar
Planning 2.537: The transition phase

Dan O'Donoghue, Publicis Worldwide; Adrian Ruiz-Mediavilla, Duke-Razorfish; Declan O'Reilly, Ask Chili Research
Make it Barça

Harper Reitkopf, Ogilvy & Mather
Venusian strategies

Faris Yakob, MDC Partners
Choose the future


The judging panel is:

Guy Murphy, JWT

John Woodward, Publicis Worldwide


Colin Mitchell, Ogilvy & Mather

Craig Mawdsley, AMV BBDO

Marco Rimini, Mindshare Worldwide

Sarah Ivey, Initiative Worldwide