Middle East & Africa

The region's marketing, consumers & brands

Middle East & Africa


Cannes Creative Lions, Creative Effectiveness Lions, 2016

This case study describes, soft drink giant, Coca Cola's campaign to bring the product back into its holiday advertising offer.


Cannes Creative Lions, Creative Effectiveness Lions, 2016

This case study shows how Vodafone, a mobile carrier, was able to tackle the huge social problem of domestic violence in Turkey by using a specially developed app.


Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2016

This case study explores Vodafone's campaign in Egypt to grow usage base in the prepaid recharge card segment by having micro recharge cards used as small change.


Cannes Creative Lions, Creative Effectiveness Lions, 2016

This case study describes how Sanlam Financial Services, one of the largest financial services groups in South Africa, successfully created awareness around the importance of saving with the help of a video.


Cannes Creative Lions, Creative Effectiveness Lions, 2016

This case study describes how Oreo, a sandwich cookie from the United States, orchestrated a global integrated marketing campaign with regional variations, drove record-breaking cookie sales and built equity for the brand.


Cannes Creative Lions, Creative Effectiveness Lions, 2016

This case study looks at the opportunity taken by South African cellular mobile brand, MTN, when NekNominated to take part in the global social phenomenon, to use the platform to promote improvements to education.


Cannes Creative Lions, Creative Effectiveness Lions, 2016

This case study demonstrates how Johnnie Walker, the most widely distributed blended Scotch Whisky in the world, transformed Lebanon's media landscape and social conversations by reigniting the spirit of resilience of the Lebanese people with its 'Keep Your Flame Alive' campaign.


Cannes Creative Lions, Creative Effectiveness Lions, 2016

This case study describes how Magnum redefined the connection between its brand and pleasure in order to reengage consumers.


Cannes Creative Lions, Creative Effectiveness Lions, 2016

The case study describes how Lacoste, a French clothing brand created in 1933, used a 360 degree marketing approach to reignite its fans' passion for the brand while maintaining that important link to its sports DNA.


Cannes Creative Lions, Creative Effectiveness Lions, 2016

This case study describes how Sakker El Dekkene (Stop the Shop, or SED), a Lebanese anti-corruption NGO, created a platform that encouraged people to report corruption in Lebanon with the ultimate aim of exerting public pressure for change and reforms.

WARC RECOMMENDS


MARKET LEADER

Islamic Marketing

Standards and preferences of Muslim consumers


CASE STUDY

Old Mutual South Africa

An insurance brand appeals to consumer "wisdom"


ARTICLE FOCUS

Targeting the Lions

Marketing to Africa's rising middle classes


CASE STUDY

Turk Telekom: No place like home

Reversing a decline in Turkish landline usage