Middle East & Africa

The region's marketing, consumers & brands

Middle East & Africa


Warc News, 8 February 2017
CAPE TOWN: Heineken, the beer brand, has reported a "huge success" for its recent experiential event in Cape Town, a local adaptation of its #ShapeYourCity campaign. This is an evolution of its Cities of the World campaign, which set out to show cons.

Warc News, 17 January 2017
JOHANNESBURG: The number of pay-TV subscribers in sub-Saharan Africa is projected to almost double over the next five years, with the figures having been given a boost during 2016 as the leading operators were drawn into a price war. A study by Digit.

Warc News, 23 December 2016
JOHANNESBURG: Burger King has tapped into the enthusiasm for augmented reality (AR) with its own AR game, Defend The King, which is replacing toys as a purchase incentive in its South African restaurants. "Moving away from toys is an initiative from .

Warc News, 20 December 2016
RIYADH: More Saudis use the mobile internet every week than watch television, making mobile a true mass media, according to a new mobile path-to-purchase tracker. The first of a series of quarterly surveys of 500 Saudi Arabian smartphone users by On .

Direct Marketing Association - UK, Gold, Best business to business campaign, Best use of mail, Best design or art direction; Silver, Best launch campaign, 2016

This case study details how What3words, a geocoding system for the simple communication of location, targeted developing countries in Africa without reliable addressing systems.


Direct Marketing Association - UK, Gold, Best use of mobile, 2016

This case study describes how Barclays Africa, a South African banking group, used predictive analytics to help resolve potential threats for consumers.


MRS Awards, Finalist, Virginia Valentine Award for Cultural Insights, 2016

This paper sets out a research project for Unilever, the FMCG manufacturer, to deliver an understanding of how toothpaste is consumed amongst lower-income groups in Nigeria, Ethiopia, India and the Philippines.


MRS Awards, Winner, Public Policy/Social Research, 2016

This paper describes a cross-funded international research programme designed to hasten a decline in child marriage in four developing economies around the world.


Tahaab Rais and Evan Kearney, Warc Media Awards, Entrant, Effective Channel Integration, 2016

This case study describes how Coca-Cola used the power of social media to send a message against prejudice in the Middle East.


Tahaab Rais, Warc Media Awards, Entrant, Effective Channel Integration, 2016

This case study describes how Coca-Cola created a purposeful community improvement platform as a way to win more brand love and affinity with teens and youth in the Middle East.

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