Middle East & Africa

The region's marketing, consumers & brands

Middle East & Africa


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Nescafe set out to halt the brand's decline since 2000 and increase its appeal to a younger generation of 20-35 year olds.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the SmartLife Foundation in Dubai employed crowd-sourced social empathy to raise funds to help educate labourers' children.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how South African newspaper the Cape Times addressed the decline in circulation due to competition from new media.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Unilever mounted an international campaign for Cornetto by harnessing the twin assets of love stories and music videos.


Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2015

This case study describes how UN Women, an entity of the United Nations established in 2011, raised its profile and highlighted that gender inequality was still a serious issue initially with a press campaign in the UAE.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Yum Restaurants International reinforced KFC's position in South Africa as a brand that cares, in three consecutive campaigns from 2011 to 2013.


Warc News, 30 April 2015
LAGOS: Nigerian consumers are upgrading their devices to enable anywhere participation in the online world, with smartphones now among the most-owned items and 84% of these being connected to the internet. Feature phones and desktops are being replac.

Warc News, 15 April 2015
DUBAI: The online video category is set to grow "exponentially" in the Middle East and North Africa in 2015, according to an industry figure, with other key trends including the rise of programmatic buying, more ad-free content models and precision m.

Warc News, 08 April 2015
JOHANNESBURG: BlackBerry, the once dominant Canadian smartphone brand, still has 6% market penetration in five important African countries and its share is expected to rise to 16%, a new report has forecast.Research firms World Wide Worx and GeoPoll .

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