Media Casebook

Showcasing the effective use of modern media

Download a free summary


WARC's Media Casebook 2017 explores the effective use of media by showcasing the winners of the 2016 WARC Media Awards alongside analysis from the 40-strong judging panel.

The report is available to Warc subscribers.


Inside the report

The report includes chapters on:

  1. Effective channel integration
  2. Effective use of data
  3. Successful partnerships and sponsorships
  4. Effective use of tech

Also included are summaries of all the winning case studies from the 2016 WARC Media Awards, including the Grand Prix winners Narellan Pools for Best Use of Data, Headspace Reword for Best Use of Tech, Snickers Crisper for Effective Channel Integration, and M&Ms 75th anniversary for Effective Partnerships & Sponsorships

Media Awards 2017

WARC Media Awards

The 2017 WARC Media Awards are now open for entries.

The competition examines the insight, strategy and analytics that power effective media investment. The Awards are free to enter and there is a $40,000 prize fund for winning entries. Case studies are welcomed from any territory or discipline. You do not need to be a WARC subscriber to enter.