Soft Drinks

Marketing in the soft drinks sector

Articles and cases by category:
Non-alcoholic, soft drinks
Coffee and tea



The Communications Council, Bronze, Australian Effie Awards, 2015

This case study explains how 7-Eleven, the convenience store chain, used a novel cup attachment to drive sales of its Slurpee frozen drinks in Australia.


Euromonitor Profiles, August 2015
This Company Profile from Euromonitor provides key details and analysis of Associated British Foods, the owner of brands such as Twinings and Ovaltine. Included is a strategic evaluation with key facts about the UK company, competitive positioning against comparative brands, and assessment of its position in the soft drinks market.

Case Study

FRUCOR: Maximus
The Communications Council, Silver, Australian Effie Awards, 2015

This case study explains how Frucor launched Maximus, a new sports drink, in Australia, where the category was dominated by two large brands.


Euromonitor Profiles, August 2015
This Company Profile from Euromonitor provides key details and analysis of Pepsi Co, the owner of brands such as Tropicana, Gatorade and Aquafina. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the soft drinks market.

Emily Barley, Event Reports, Esomar Summer Academy, June 2015

This event report looks at the ways in which Coca-Cola is overcoming the challenges it faces in measuring the impact of campaigns across platforms and countries.


Low Lai Chow, Event Reports, Content Conversations, June 2015

This event report looks at how brands and agencies are addressing the need to create more mobile-friendly content to engage with consumers.


Euromonitor Profiles, June 2015
This Company Profile from Euromonitor provides key details and analysis of Unilever, the owner of brands such as Lipton, Brooke Bond and PG Tips. Included is a strategic evaluation with key facts about the UK and Netherlands based company, competitive positioning against comparative brands, and assessment of its position in the soft drinks market.

Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Nescafe set out to halt the brand's decline since 2000 and increase its appeal to a younger generation of 20-35 year olds.


Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2015

This case study describes how Peruvians were encouraged to smile for their ID photographs by Coca-Cola who wanted to associate their brand with happiness and well-being.

WARC RECOMMENDS


RECOMMENDED CASES

Non-Alcoholic Drinks

Warc's pick of the most effective soft drinks case studies


CASE STUDY

OAK: Kill hungrythirsty dead

APG Australia Grand Prix winner for the milk brand


COMPANY PROFILES

Soft Drinks

Data and analysis on the sector's major companies


CASE STUDY

I LOHAS: Crush Eco

Warc Prize Asia winner turns innovation into sales