Short-term Impact

Marketing that works over the short term

Short-term Impact


Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

This case study describes how TD Bank launched its 'Dear Mortgage' campaign in Canada to differentiate its mortgage offers from those of its competitors and redefine the relationship homeowners have with their mortgage.


Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015

This case study demonstrates how WestJet, the Canadian airline, used a holiday real-time experience to gain media attention and grow revenue.


Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

This case study demonstrates how Quebec Pork Producers rekindled local interest in its meat in Quebec, Canada, by highlighting its versatility.


Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2015

This case study shows how a new campaign helped Alberta Health Services (AHS) target 25 to 40-year-old women by encouraging current smokers in this demographic to make a new attempt at quitting, this time with the support of AlbertaQuits.


Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015

This case study demonstrates how Canadian Tire, a retailer of automotive, leisure and home products, used an extreme yet easy to understand scenario to show that its car batteries will improve driving during the winter.


Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

This case study demonstrates how Ready Crisp, a pre-cooked bacon brand made by Maple Leaf, grew sales in Canada with a humorous message to mothers.


Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

This case study demonstrates how the Toronto Raptors, an NBA basketball team, overcame indifference from people in Toronto, Canada to grow ticket sales and viewers.


Case Study

Oreo Olympics
Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

This case study demonstrates how Oreo, the cookie brand, grew in consideration and sales in Canada through its sponsorship of the Winter Olympics.


Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2015

This case study explains how the Centre for Addiction and Mental Health (CAMH), a mental health teaching hospital and research centre in Canada, used an advertising campaign to encourage people to understand 'cries for help' and how they had dismissed them.

WARC RECOMMENDS


WARC BRIEFING

Short-term impact

Marketing theories and key trends


ARTICLE FOCUS

How to carry out fast marketing

Telling consumers why they should buy right now


CASE STUDY

McDonald's: Getting Britain lovin' it once again

Making a quick impact – five years in a row


ARTICLE FOCUS

Advertising works... in the short term

Responding to shareholder pressure to get results


CASE STUDY

2010 United States Census

Using real-time tracking to reshape campaign strategy


WEBINAR

The long and short of it

Binet and Field on how campaigns work over time