Seriously Social

An exclusive analysis of the world's most effective social media campaigns by the pre-eminent marketing consultant, Peter Field.

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Seriously Social 2016 includes an in-depth review of how social strategy drives effectiveness, with insights into the use of content, video and big data, and practical suggestions on what strategy is most likely to work.

The report is available to Warc subscribers.


Inside the report

The report includes chapters on:

  1. The state of social
  2. The fight for organic social
  3. Less money, more content
  4. Social share of budget
  5. The conflict between short-termism and social success
  6. Drivers of social success
  7. Social strategy and big data

Also included are summaries of all the winning case studies from the 2016 Warc Prize for Social Strategy, including the Grand Prix winning Halifax: Making Money Extra Easy.

About the Author

Peter Field

Peter Field is a consultant and author of several reports into effectiveness, including Marketing in the Era of Accountability.