Search Advertising

SEO, Google and using search for marketing

Search Advertising


Jo Bowman, Event Reports, IAB Interact, May 2015

This event report looks at the growth of online advertising spending in Europe and how multiscreening in eastern Europe can make TV advertising more effective.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Kimberly Clark targeted its sale of Kleenex Balsam brand tissues in response to a shifting target market in the UK.


Case Study

PETA: 98% human
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how PETA (People for the Ethical Treatment of Animals) reduced the use of primates for entertainment purposes in the USA.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Hasbro Deutschland GMBH promoted its toy NERF Blasters to a new demographic in Germany.


Effie Worldwide, Finalist, Shopper Marketing Effies

This case study explains how kingsford Charcoal, a barbecue charcoal brand in the US, took a long-term approach to protecting its sales by promoting charcoal grilling over gas to young men.


Joseph Clift, Event Reports, CMA Digital Breakfast, April 2015
This event report looks at the evolution of Google’s search algorithms and what they mean for content. The latest changes are centred around mobile and Britt Soeder of digital agency iPropsect advises brands to adopt responsive design and to ensure all important information is in the first paragraph.

Ted McConnell, Warc Exclusive, July 2015
In this collection of articles the various elements of the online advertising ecosystem are explained. The articles enable advertisers to take advantage of the opportunities offered by programmatic advertising through understanding the companies and processes involved.

Ted McConnell, Warc Exclusive, July 2015
In this collection of articles the various elements of the online advertising ecosystem are explained. The articles enable advertisers to take advantage of the opportunities offered by programmatic advertising through understanding the companies and processes involved.

Ted McConnell, Warc Exclusive, July 2015
In this collection of articles the various elements of the online advertising ecosystem are explained. The articles enable advertisers to take advantage of the opportunities offered by programmatic advertising through understanding the companies and processes involved.

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