Search Advertising

SEO, Google and using search for marketing

Search Advertising


Case Study

Fyne Ales website
Design Business Association, Bronze, Design Effectiveness Awards, 2015

This case study demonstrates how a new digital strategy allowed Scottish craft beer producer Fyne Ales to perfectly represent the brand as well as contribute to the bottom line.


Stephen Whiteside, Event Reports, ad:tech New York, November 2014

This event report discusses how Jiffy Lube, the franchise group of auto service centers, transformed its paid-search strategy to drive significantly better results.


Erol Soyer, Warc Exclusive, January 2015

This article addresses the subject of advertising fraud, a major issue that the industry as a whole has, thus far, failed to address in a coherent fashion.


Direct Marketing Association - US, Gold and USPS Gold Mailbox Award, DMA International ECHO Awards, 2014

This case study explains how Google, the tech company, used a direct mailing to target prospects for its Google AdWords products in Japan.


Rob Ward, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2014

This case study demonstrates how Cuprinol, the garden woodcare brand, attracted a new female audience to a low interest category in the UK to grow new value.


Claire Coady, Warc Prize for Innovation, Shortlisted, 2014

This case study describes how Unilever created 'All Things Hair', a YouTube channel for the UK and Canada, in an innovative always-on partnership between Unilever haircare brands, Google and beauty video bloggers.


Casey Grant and Adam Weiss, Warc Prize for Asian Strategy, Shortlisted, 2014

This case explains how SSP, the pharmaceutical company, reversed the decline of its cold and flu medication brand S-TAC in Japan, by using social media data to map cold and flu outbreaks across the country using a website and mobile app.


Tony Regan, Warc Best Practice, October 2014

This best practice guide covers search and social data, which are increasingly being used to drive insights for communications planning across channels.


Matthew Maltby, Admap, October 2014

This article argues that as the way people use search changes, so must marketers change too - moving from a simple direct response approach to using search for brand building.

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