CRM & Retention

Loyalty marketing and customer service

CRM & Retention


Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report outlines how storyboards have helped shape Airbnb's core brand mission, as well as assisting in its day-to-day projects.


ARF Ogilvy Awards, Gold, Appliances, electronics & technology, 2015

This case study explains how Cox Communications, a US telecommunications company, created a personalised email program to improve customer service and reduce churn.


J Walker Smith, Market Leader, Quarter 2, 2015

This article examines the business model of car service Uber, explaing why it is posing serious competition to established businesses across categories.


James Murphy, Market Leader, Quarter 2, 2015

This article describes the wide-ranging potential of personalisation, from brands to services and even down to pricing.


Market Leader, Quarter 2, 2015

This article reveals how the use of mobile phones in restaurants is at the root of a perceived delay in customer service.


Nina Gilbert, Market Leader, Quarter 2, 2015

This article explains why loyalty platforms can be key to future publishing success, creating perceived value and affinity in the eyes of the customer and allowing for data capture from the part of the publisher.


Stephen Whiteside, Event Reports, NRF Big Show, January 2015

This event report outlines how Walgreens, the drug retail chain, has successfully leveraged the customer loyalty program which it launched in 2012.


Vicki Loomes, Admap, March 2015

New technologies have created a new mindset for consumers, making them more open to engaging with peers through reviews and ratings systems.


Stephen Whiteside, Event Reports, ANA Mobile First, December 2014

This event report explains how Starwood, the hotel company, uses a mobile app to provide a better experience for customers.

WARC RECOMMENDS


WARC BRIEFING

Loyalty Marketing

Key trends and theories on retaining customers


BEST PRACTICE

How to foster loyalty effectively

Practical tips, reminders and recommended reading


ADMAP

Brand Loyalty

How advertisers all over the world close the loyalty loop


TRENDS

Loyalty marketing

Attracting and retaining customers in difficult times