Online Video

Online video as a marketing channel

Online Video


Case Studies on Warc, 2015

This campaign promoted the new Samsung Galaxy smartphone through an innovative live event that was filmed and then distributed via online video.


Case Studies on Warc, 2015

This low-budget campaign helped Adobe promote an event, Creative Days, while presenting the tech firm as an enabler of creativity.


Article

NSPCC: Pants
Case Studies on Warc, 2015

This campaign aimed to many children safe from a threat that often goes unspoken by introducing and promoting the ‘Underwear Rule’.


Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report shows how CrossFit, the fitness group, has built its brand through word of mouth and a singular focus on its distinctive approach to exercise, rather than via traditional marketing.


Lena Roland, Event Reports, Digital Convergence, February 2015

This event report considers what the digital future holds for marketers in a world that is changing at an extraordinary speed.


Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report details a campaign from Sour Patch Kids, Mondelez International's candy brand, which used YouTube influencers in a distinctive way to engage teens.


ARF Ogilvy Awards, Silver, Entertainment & sports, 2015

This case study explains how Comedy Central, the US TV station, promoted 'Key & Peele', a TV series, to multicultural millennials.


ARF Ogilvy Awards, Gold, Travel & leisure, 2015

This case study explains how the Recreational Boating & Fishing Foundation (RBFF), a not-for-profit organisation whose federal mandate is to preserve and promote recreational boating and fishing in the US, engaged Hispanic Americans.


Case Study

ESPN: Who's in?
ARF Ogilvy Awards, Gold, Entertainment & sports, 2015

This case study explains how American cable channel ESPN promoted the new playoff finals for College Football, by explaining the format and building excitement.

WARC RECOMMENDS


ARTICLE FOCUS

Effectiveness of Different Online Video Ad Lengths

An overview from the Advertising Research Foundation


RECOMMENDED CASES

Online Video

Warc's pick of the most effective online video case studies


WARC BRIEFING

Online Video

An overview of latest online video trends


CASE STUDY

FSC Inserta: Capable

The charity's Grand Prix winner from the 2010 DMA US Awards


CASE STUDY

The Man Your Man Could Smell Like Responds to the Internet

Old Spice's North American Effies Grand Prix winner