Newspaper Effectiveness

Using newspapers as a marketing channel

Newspaper Effectiveness


Katherine Miall, Research on Warc, Summer 2015

This report discusses how media context affects people's responses to advertising, with reference to the Guardian, a UK based newsbrand.


Stephen Whiteside, Event Reports, INMA World Congress, May 2015

This event report details how the Washington Post has transformed its strategy after being purchased by Jeff Bezos, the CEO of Amazon.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how South African newspaper the Cape Times addressed the decline in circulation due to competition from new media.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Parc Zoologique de Paris (Paris Zoo) was relaunched after being closed for 6 years.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how US Turner Network Television generated interest in the third season premiere of Dallas.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how newspaper USA Today underwent a redesign to make it stand out amidst a sea of competitors.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Romanian online newspaper gandul.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Ceylon Newspapers' three-year old publication Mawbima established a presence in a crowded Sri Lankan market by a novel education campaign about Dengue disease using the paper as a mosquito repellent.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how J.

WARC RECOMMENDS


WARC BRIEFING

Newspapers

An overview of using newspapers for marketing


RECOMMENDED CASES

Newspapers

Warc's pick of the most effective case studies


RESEARCH PAPER

Checking the Pulse of Print Media

50 years of newspaper and magazine advertising research


CASE STUDY

Volkswagen: Driving top gear to India

Using India's top newspaper to build brand awareness