NPD Innovation

Corporate R&D and marketing innovation

NPD Innovation

Warc News, 28 August 2015
NEW YORK: Mobile video ad campaigns shot vertically can deliver a significant increase in completion rates according to adtech firm Celtra. One such campaign for Audi, designed around the car marque's involvement in the Le Mans race, achieved a 36% c.

Warc News, 27 August 2015
LONDON: Warc is today launching the Warc Prize for Innovation 2016, a global search for effective innovation in marketing with a $10,000 cash prize fund. Now in its fourth year, the competition is free to enter and open to all forms of marketing and .

Warc News, 25 August 2015
RANCHO PALOS VERDES, CA: Coca-Cola, the soft drinks giant, is using an "A-to-B-to-C" content model to ensure its official website tells engaging stories which its marketing cannot, or does not, focus on. Douglas Busk, Coca-Cola's global group directo.

Warc News, 21 August 2015
SYDNEY: Two thirds of Australian consumers are bored by brands constantly telling them they need to update or upgrade, a new survey has shown, and nine in ten said concerns about issues such as privacy would stop them buying new products. The Innovat.

Warc News, 20 August 2015
JAKARTA: BCA (Bank Central Asia) tops a list of Indonesia's most valuable brands in which banks feature prominently, accounting for one quarter of the total value of the top 50.The first ranking of Indonesian brands by BrandZ, produced by Millward .

Warc News, 19 August 2015
SAN JOSE, CA: Most senior global marketers are struggling to make their mobile, social and web channels work together to provide an engaging experience for their customers, according to a new report.Brand Attraction from Enriched Interaction, a stu.

Joseph Clift, Event Reports, Cannes Lions, June 2015

This event report highlights the importance of innovating around a classic design.

Joseph Clift, Event Reports, Cannes Lions, June 2015

This event report looks at how one brand went about entering a new category and challenging the market leader there.

David Tiltman, Event Reports, Cannes Lions, June 2015

This event report explains how Tic Tacs, the confectionery brand owned by Ferrero, developed a new 'Minions' themed product following social media demand.



NPD Innovation

Theories and trends in innovation and NPD


Innovation beyond blue oceans

Why drivers of innovation are more complex than you think


Warc Prize for Innovation

Learn more about Warc's global annual award



A focus on innovation for the January 2013 issue