NPD Innovation

Corporate R&D and marketing innovation

NPD Innovation


Warc News, 03 August 2015
SINGAPORE: Digital measurement in Singapore has a "long way to go" if it is to catch up with the standards set elsewhere, according to a new study.IAB Singapore, the trade body, surveyed executives from brands, agencies and publishers in the country,.

Warc News, 30 July 2015
NEW YORK: Taco Bell, the quick-service restaurant chain, is drawing on the more than 20 million digital conversations relevant to its brand each year to deepen its consumer understanding.Tressie Lieberman, the company's vp/innovation and on-demand - .

Warc News, 29 July 2015
PARIS: Brands can benefit from associating themselves with music because active fans are more likely to buy their products and to recommend brands involved in their passion, according to a new global survey.Nearly three-quarters (73%) of music fans a.

Warc News, 29 July 2015
LONDON: As flexible manufacturing and 3D printing offer more opportunities for the personalisation of goods and services, new research has shown that at least a third of consumers welcome the development.According to a survey of UK consumers conducte.

Warc News, 27 July 2015
LONDON/NEW YORK: Media giant Google has been named as the world's top brand for the second year running in a new index that is dominated by US brands.No fewer than eight US brands feature in the top 10 rankings compiled by brand consultancy FutureBra.

Warc News, 27 July 2015
LONDON: Unilever, the FMCG giant known for its famous food brands like Marmite spread and Ben and Jerry's ice cream, is repositioning itself to concentrate more on faster-growing personal care products.Speaking on a conference call following the anno.

Joseph Clift, Event Reports, Cannes Lions, June 2015

This event report highlights the importance of innovating around a classic design.


Joseph Clift, Event Reports, Cannes Lions, June 2015

This event report looks at how one brand went about entering a new category and challenging the market leader there.


David Tiltman, Event Reports, Cannes Lions, June 2015

This event report explains how Tic Tacs, the confectionery brand owned by Ferrero, developed a new 'Minions' themed product following social media demand.

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