NPD Innovation

Corporate R&D and marketing innovation

NPD Innovation

Warc News, 26 May 2015
LONDON: The past year has seen a sharp rise in the number of people in the UK taking to social networks to make complaints with one in four social media users having done so in the past three months, research has shown. The Institute of Customer Serv.

Warc News, 22 May 2015
BERLIN: The European online advertising market has doubled in five years, according to new figures from IAB Europe which show it grew 11.6% last year to reach a value of €30.7bn. The AdEx Benchmark 2014 report covers 27 European markets and showed th.

Warc News, 22 May 2015
MOUNTAIN VIEW, CA: Mozilla, the organisation behind the Firefox web browser, has unveiled its latest contribution to the debate around advertising and consumer privacy with its Suggested Tiles product. These promote specific content on the new tab pa.

Tobias Puehse , ESOMAR, Asia Pacific, Singapore, May 2015

This paper illustrates the challenges faced by innovators and explains how to overcome pressures of time and communication complexities by applying lean innovation principles.

Warc News, 20 May 2015
LONDON: Increasing investment in its brands has brought some "fabulous" results for Premier Foods, the ambient grocery supplier, its chief executive has claimed. He was referring specifically to Mr Kipling, its cake brand, which had seen the introduc.

Christine Tan, David Jeffs, Martin Anso, Melissa Gill, Samy Mardolker, Smitha Kuppa and Tony Salvage, ESOMAR, Asia Pacific, Singapore, May 2015

This paper identifies some of the qualities of life from the 'world without web' that are disappearing and asks what we will miss and how commercial value can be created through innovation inspired by such qualities.

Warc News, 14 May 2015
NEW YORK: Digital's influence on consumer spending in bricks-and-mortar stores has grown fourfold over the last three years, a new study has claimed. According to Navigating the New Digital Divide, a report from consulting firm Deloitte Digital base.

Warc News, 13 May 2015
LONDON: The nature of the relationship between digital agencies and clients is changing as the former move into product innovation and the latter bring more digital work in house, a new study has revealed. The 2015-2016 Digital Outlook Study, from .

Vivek Banerji, ESOMAR, Latin America, April 2015

This paper argues that insights professional can learn a lot from the arts, and should practice them to get the maximum benefit.



NPD Innovation

Theories and trends in innovation and NPD


Innovation beyond blue oceans

Why drivers of innovation are more complex than you think


Warc Prize for Innovation

Learn more about Warc's global annual award



A focus on innovation for the January 2013 issue