NPD Innovation

Corporate R&D and marketing innovation

NPD Innovation

Warc News, 02 July 2015
SINGAPORE: The deadline for the Warc Prize for Asian Strategy has been extended to 30 July. Now in its fifth year, the free-to-enter Prize is Asia's leading showcase for smart strategic thinking in marketing, with a $10,000 prize fund for winning pap.

Warc News, 01 July 2015
HONG KONG: China's rapidly expanding middle class and the Chinese government's push to develop a consumer-led economy offer huge opportunities, the chairman of Legend Holdings has said. Speaking to the South China Morning Post, Liu Chuanzhi outlined .

Warc News, 25 June 2015
NEW YORK/CANNES: Mobile video will be a key feature of the global media technology company that has been officially ushered into being with the completion of Verizon's $4.4bn takeover of AOL. "Our vision is to provide customers with a premium digital.

Warc News, 25 June 2015
KUALA LUMPUR: Consumers in Southeast Asia are more open to trying new products than anywhere else in the world according to a new study. Market researcher Nielsen polled 30,000 online respondents in 60 countries for its Global New Product Innovation .

Joseph Clift, Event Reports, Mediatel Connected Consumer Conference, June 2015

This event report explores how the 'internet of things' is being applied by marketers, and gives some guidance for brands wanting to work in this area.

Warc News, 24 June 2015
SINGAPORE: In recent days some major companies have suggested that they have overestimated the advance of the middle class in Africa and Latin America but the numbers in this group are set to almost double in Asia. Figures reported by Media Business .

Warc News, 16 June 2015
NEW YORK: Consumer expectations rise across every industry as innovation increases in any industry, according to a new report which suggests that brands have tremendous opportunities for growth and differentiation. In The era of living services, cons.

Jeremy Bullmore, Market Leader, Quarter 3, 2015

This article argues that it is time that the importance of intuitive thinking was recognised in brand creation.

Stephen Whiteside, Event Reports, Internet Week New York, May 2015

This event report discusses how Procter & Gamble, the FMCG giant, aimed to disrupt the laundry category with Swash, a machine enabling consumers to "refresh", rather than wash, clothes.



NPD Innovation

Theories and trends in innovation and NPD


Innovation beyond blue oceans

Why drivers of innovation are more complex than you think


Warc Prize for Innovation

Learn more about Warc's global annual award



A focus on innovation for the January 2013 issue