NPD Innovation

Corporate R&D and marketing innovation

NPD Innovation


Catherine Gardner, Warc Trends, April, 2015

This report analyses trends in the winning case studies of the Warc Prize for Innovation and draws out lessons for marketers to develop their own innovative marketing campaigns.


Warc Trends, April, 2015
This is a summary of The Innovation Casebook, which analyses trends in the winning case studies of the Warc Prize for Innovation and draws out lessons for marketers to develop their own innovative marketing campaigns.

Warc News, 23 April 2015
SINGAPORE: Warc today launches the 2015 Warc Prize for Asian Strategy, with a $10,000 Prize fund for the best strategy case studies from the region. The Prize, now in its fifth year, is free to enter and is open to brand owners and agencies in any di.

Warc News, 16 April 2015
NEW DELHI: Out of almost 17,000 product launches in the FMCG sector in India in 2012, a mere 23 can claim to have been a success according to a new study. The second India Breakthrough Innovation Report from researcher Nielsen looked at 16,914 new la.

Warc News, 15 April 2015
NEW DELHI: The future of internet access and usage in India has become a topic for heated debate in recent days, with activists issuing calls to "save the internet" following a decision by the regulator to explore whether telecom firms should be perm.

Warc News, 15 April 2015
DUBAI: The online video category is set to grow "exponentially" in the Middle East and North Africa in 2015, according to an industry figure, with other key trends including the rise of programmatic buying, more ad-free content models and precision m.

Warc News, 13 April 2015
CAMBRIDGE, MA: Retailers looking to boost sales have placed too much emphasis on the impact of innovations like social networks on younger consumers and should instead concentrate on older shoppers, new research has contended. Older consumers have si.

Tobias Puehse, Nielsen, March 2015

This article introduces Nielsen's Breakthrough Innovation Report for Southeast Asia, which reviewed more than 2,500 consumer product launches across key Southeast Asia markets in order to identify innovation success.


Warc News, 07 April 2015
LONDON: There are few if any unique brand challenges and marketers would do better to spend their time learning from others who have faced similar challenges rather than behave as though they are the first to encounter such problems. Writing in the c.

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