NPD Innovation

Corporate R&D and marketing innovation

NPD Innovation

Warc News, 25 February 2015
LONDON: 'Kan Khajura Tesan', developed by Lowe Lintas and PHD for Hindustan Unilever, has been named the top marketing campaign in the world, according to the annual Warc 100 ranking. The campaign, which reached 'media dark' rural Indian populations .

Warc News, 24 February 2015
LONDON: UK supermarket chain Asda is refreshing the brand with a new logo and slogan which mirror those of parent group Walmart and which could have a knock-on effect among its rivals, according to observers. Much of the focus of Walmart's engagement.

Warc News, 24 February 2015
NEW YORK: Falling TV audiences have turned the spotlight on measurement companies, with some broadcasters accusing them of failing to keep up with changing viewing habits. The Financial Times noted that falling ratings had been a feature of recent fi.

Warc News, 23 February 2015
LONDON: The extent to which British consumers are embracing the burgeoning mobile payments market has been reinforced by a recent survey which shows that almost half (43%) now use a smartphone banking app. Just over a third (34%) use a banking app at.

Warc News, 16 February 2015
CHICAGO: Kraft Foods needs to develop better consumer insights to support the marketing it puts behind its brands, according to the chairman and CEO of the packaged foods business. "It's clear we are not yet tapping the full potential of our brands,".

Warc News, 16 February 2015
SINGAPORE: The fourth quarter of 2014 was a "tipping point" for programmatic video in Southeast Asia as trading volumes soared, new data has shown. A quarterly report from demand-side platform TubeMogul detailed how inventory had rocketed, with three.

Stephen Whiteside, Event Reports, ANA Mobile First

This event report explains how Lowe's, the home improvements retailer, has adapted to the challenge of the internet of things - and the real prospect of being cut out of the customer journey - by focussing on delivering value to customers.

Stephen Whiteside, Event Reports, ANA Mobile First

This event report explains how Timex, the watch brand, launched a new product with more advanced capabilities after research to understand consumer needs, and partnerships with other companies to meet them.

Stephen Whiteside, Event Reports, Consumer Electronics Show, January 2015

This event report outlines the major mobile and media trends from CES 2015, based on the views of several leading advertising executives who attended the event.



NPD Innovation

Theories and trends in innovation and NPD


Innovation beyond blue oceans

Why drivers of innovation are more complex than you think


Warc Prize for Innovation

Learn more about Warc's global annual award



A focus on innovation for the January 2013 issue