NPD Innovation

Corporate R&D and marketing innovation

NPD Innovation

Warc News, 03 August 2015
SINGAPORE: Digital measurement in Singapore has a "long way to go" if it is to catch up with the standards set elsewhere, according to a new study.IAB Singapore, the trade body, surveyed executives from brands, agencies and publishers in the country,.

Warc News, 30 July 2015
NEW YORK: Taco Bell, the quick-service restaurant chain, is drawing on the more than 20 million digital conversations relevant to its brand each year to deepen its consumer understanding.Tressie Lieberman, the company's vp/innovation and on-demand - .

Warc News, 29 July 2015
PARIS: Brands can benefit from associating themselves with music because active fans are more likely to buy their products and to recommend brands involved in their passion, according to a new global survey.Nearly three-quarters (73%) of music fans a.

Warc News, 29 July 2015
LONDON: As flexible manufacturing and 3D printing offer more opportunities for the personalisation of goods and services, new research has shown that at least a third of consumers welcome the development.According to a survey of UK consumers conducte.

Warc News, 27 July 2015
LONDON/NEW YORK: Media giant Google has been named as the world's top brand for the second year running in a new index that is dominated by US brands.No fewer than eight US brands feature in the top 10 rankings compiled by brand consultancy FutureBra.

Warc News, 27 July 2015
LONDON: Unilever, the FMCG giant known for its famous food brands like Marmite spread and Ben and Jerry's ice cream, is repositioning itself to concentrate more on faster-growing personal care products.Speaking on a conference call following the anno.

Joseph Clift, Event Reports, Cannes Lions, June 2015

This event report highlights the importance of innovating around a classic design.

Joseph Clift, Event Reports, Cannes Lions, June 2015

This event report looks at how one brand went about entering a new category and challenging the market leader there.

David Tiltman, Event Reports, Cannes Lions, June 2015

This event report explains how Tic Tacs, the confectionery brand owned by Ferrero, developed a new 'Minions' themed product following social media demand.



NPD Innovation

Theories and trends in innovation and NPD


Innovation beyond blue oceans

Why drivers of innovation are more complex than you think


Warc Prize for Innovation

Learn more about Warc's global annual award



A focus on innovation for the January 2013 issue