North American Effies 2011

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North American Effies 2011

Awarding ideas that work

Following the North America Awards Gala held in New York City on June 7, view all the available case studies, complete with campaign videos, here on Warc.

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The top award went to cultural phenomenon, The Man Your Man Could Smell Like.

Old Spice

The winners were Old Spice and Wieden+Kennedy. The team was also recognised for The Man Your Man Could Smell Like Responds to the Internet, which was conducted with Paine PR and won Gold awards for Brand Experience and Media Innovation.


LG Mobile: Before you text, give it a ponder

LG Mobile

Walmart: Smack Talk

Gillette Fusion/Madden: Look your best. Play your best.

Discover Boating: Making waves

Philadelphia: Real women

MINI Cooper: MINI vs Porsche


Snickers: You're not you when you're hungry


Rhode Island Community Food Bank: Making something of nothing The Return of the Griswolds

Southwest Airlines: Grab Your Bag.

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