Middle East & Africa

The region's marketing, consumers & brands

Middle East & Africa

Case Studies on WARC, 2015

This case study describes how Arwa, the bottled water brand in UAE, created Twitter Tap to get people to re-evaluate the value of water and bring clean water to Syrian refugee camps.

Low Lai Chow, Event Reports, Spikes Asia, September 2014

This event report looks at some of the best campaigns in Africa and India that have been based on an understanding of the local culture.

MAA Worldwide GLOBES, Gold, 2015

This case study describes how PepsiCo marketed its Pepsi Max soft beverage in Israel by associating with Israeli street food.

Warc News, 9 November 2016
DUBAI: Marketers across the Middle East have developed mobile marketing strategies and find it easy to buy mobile advertising, but a new study suggests that more work needs to be done on creating mobile-friendly sites and integrating mobile with othe.

Efrem Yamamoto de Paiva and Tinhinane Meziant, WARC Prize for Social Strategy, Entrant, 2016

This case study presents the integrated campaign devised by Mozilla, a for-profit company owned by a non-profit organization, to launch its own smartphone in the growing African communications market.

Tahaab Rais, WARC Media Awards, Entrant, Effective Channel Integration, 2016

This case study describes how Batelco, a leading communications technology and telecom provider in Bahrain, used its Internet of Things (IoT) technology to improve the safety of local children travelling to school by bus.

MMA Smarties, Gold, MMA Smarties, 2014

This case study describes how the World Wildlife Federation (WWF) charity in Denmark and Turkey used social media to promote its cause and raise awareness among 18-25s, while also increasing donations to protect endangered animals.

The Futures Company, The Futures Company, Future Perspectives, 2014

This article describes the significant long-term opportunities for business development in Africa by exploring its trends and unique cultural and consumer context.

Tahaab Rais, WARC Media Awards, Shortlisted, Effective Channel Integration, 2016

This case study describes how Emirates NBD, one of the largest banking groups in the Middle East, used an emotionally-charged branded video to promote saving for retirement.



Islamic Marketing

Standards and preferences of Muslim consumers


Old Mutual South Africa

An insurance brand appeals to consumer "wisdom"


Targeting the Lions

Marketing to Africa's rising middle classes


Turk Telekom: No place like home

Reversing a decline in Turkish landline usage