In-game Branding

In-game branding as a marketing channel

In-game Branding


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Heineken New Zealand reinvigorated its Tui beer brand to address its declining market share.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how France's national state-owned railway, SNCF, attracted the attention of engineering students with a view to recruit them.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Kellogg's branded snack Pringles exploited one of the top US sporting events to drive sales in Walmart and increase brand affinity.


Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2015

This case study describes how Sony launched its PlayStation 4 in the USA having lost traction and market share with its PS3.


Julia Lee and Erwin Flores , Warc Prize for Social Strategy, Entrant, 2015

This case study describes how Magnum ice cream relaunched its core variants by exploiting the social buzz of the Cannes Film Festival.


Effie Worldwide, Finalist, North America Effies

This case study explains how Chicago Blackhawks Charities (CBC), the philanthropic arm of the Blackhawks hockey team, sold the ice on which the team won the Stanley Cup to raise extra money.


Effie Worldwide, Finalist, North America Effies

This case study explains how Hyundai, the car manufacturer, used its sponsorship of UK football team Manchester United to promote its cars around the world.


Effie Worldwide, Finalist, Shopper Marketing Effies

This case study explains how Oreo, the cookie brand owned by Mondelez, increased sales at supermarket chain Meijer using an online game.


Effie Worldwide, Silver, North America Effies 2015

This case study explains how IHG, the hotels company, leveraged the data it collected in its loyalty program to deliver tailored experiences and rewards to business customers.

WARC RECOMMENDS


ARTICLE FOCUS

In-Game Advertising

An overview from the Advertising Research Foundation


RECOMMENDED CASES

In-game Branding

Warc's pick of the most effective case studies


ADMAP

In-game Branding

Gaming focus in the October 2010 issue


TRENDS

Cloud Gaming

What the end of the console means for the industry