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Warc's Data section contains the latest advertising expenditure data from 88 global markets, a comparison of global media costs and adspend forecasts for 12 key countries (view what we cover). Alongside this you will find a wide range of media usage statistics and useful benchmarking tools to help with budget-setting.

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Access annual advertising expenditure data (1980–2013) from 88 global markets.

Takeaway Tables
Ready-made tables for all markets and media (Excel)
Table Builder
Create your own tables according to date, market and medium (Excel)

Global Marketing IndexNEW
Browse results from the monthly marketing indicator
Time Spent by Medium 
Data for 50+ markets across seven major media (Excel)
Top 10 Brands
Browse the top 10 global brands by users in over 50 markets (Excel)


Access the Warc adspend forecasts for 2014-15 for 12 major markets.

International Ad Forecast - NEW
Warc's own ad forecast across seven major media
Consensus Ad ForecastNEW
A consensus of the latest third party ad forecasts

Global Ad Trends 2014
Adspend summary for seven media in 88 individual markets back to 1980
Adstats: Global Media Consumption
December's Adstats provided by GlobalWebIndex
Adstats: IT Adspend
November's Adstats provided by Nielsen


Compare global media costs and access Warc's latest media inflation forecast.

Table Builder - NEW
Compare costs by market, medium, target audience and time period (Excel)
Media Inflation Forecast
Future trends for advertising formats in major global markets (Excel)

Expenditure Report