Chinese marketing, consumers & brands


Warc News, 28 May 2015
SHANGHAI: Mobile shopping in China witnessed 168.3% year-on-year growth in the first quarter of 2015, taking the value of Chinese m-commerce to 362.3bn yuan (US$58.4bn), the latest industry data has shown. Although this was slightly down from 380.2bn.

James O. Stanworth, Clyde A. Warden and Ryan Shuwei Hsu, International Journal of Market Research, Vol. 57, No. 3, 2015
Numerous studies report the failure of western e-commerce experiences to effectively engage the Chinese customer. While culture shapes significantly customers' interpretation of their e-commerce experience we have not considered the way (dis)satisfactory determinants shape managerial action outside the western world.

Pete Cape , ESOMAR, Asia Pacific, Singapore, May 2015

This paper reports on survey research exploring the impact of language on market research findings among bi-lingual consumers in the Chinese diaspora in five different countries.

Navin Williams, Mark Sismey, Pippa Bailey, Simon Harris and Siobhan Churchill, ESOMAR, Asia Pacific, Singapore, May 2015

This paper reveals some of the insights gained from a study that used a mobile instant messaging app (WeChat) to collect consumer data in China.

Nico Jaspers and Wander Meijer, ESOMAR, Asia Pacific, Singapore, May 2015

This paper argues that mobile should be used more widely by researchers in order to conduct large-scale studies in emerging markets quickly, accurately and efficiently.

Alice He, Qun Ge and Ashok Sethi, ESOMAR, Asia Pacific, Singapore, May 2015

This paper explores the use of EMO Scan, a software-based facial expression recognition tool, as the core passive measurement tool to test a TV program, focusing on the emotional response to the stimuli.

Warc News, 12 May 2015
LONDON: Growing adoption of smart devices has helped Google to cement its dominance as the world's largest media owner, according to new global rankings. The latest Top Thirty Global Media Owners report from ZenithOptimedia, the media communications .

Warc News, 11 May 2015
BEIJING: A slowing market coupled with new entrants means that a smartphone price war is imminent in China, a leading analyst has said. Antonio Wang, an analyst from market intelligence firm International Data Corporation (IDC), told China Daily the .

Edward Bell, Admap, May 2015

This article explains how sports brands in China target women, in a market dominated by the western brands Adidas and Nike.



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