China

Chinese marketing, consumers & brands

China


Warc News, 20 March 2015
SHANGHAI: China's middle classes aspire to buy European luxury brands, but for those who cannot afford a trip abroad, or don't want delivery, the option of shopping in a European-themed luxury discount mall is growing in popularity. These luxury "vil.

Warc News, 17 March 2015
BEIJING: Chinese consumers exhibit contradictory attitudes towards mobile advertising, with two thirds regarding it as necessary, annoying and interesting all at the same time, according to a new survey. The Dive Mobile study from media agency OMD su.

Warc News, 11 March 2015
HONG KONG: China will be a crucial market in helping Apple shift 10m units of its new smart watch by the end of the year, but while the device doesn't go on sale for another six weeks clone versions are already available.The tech giant's initial la.

Warc News, 06 March 2015
BEIJING: China has never been regarded as a beacon of rectitude in the field of intellectual property protection but the head of a leading internet company has called for better enforcement of existing laws. "I can't overstate the importance of rule .

Warc News, 05 March 2015
LONDON: After losing its top spot to iOS in the holiday quarter of 2014, Android has regained its position as the number one smartphone operating system in the US, but its market share has fallen sharply in the UK, a new study has revealed. According.

Christopher Hylton Fitzroy Nailer, Bruce William Stening and Marina Yue Zhang, International Journal of Market Research, Digital First, March 2015
For reasons primarily associated with the reliability of the data it generates, the timeliness with which it can be produced (and hence its relevance) and its limitations in handling context-sensitive issues, market research in emerging markets that relies too heavily on quantitative methodologies has considerable limitations. For this reason, there has been an increasing realisation that qualitative methods, emphasising data richness and a deep understanding of consumers – ‘why’ as well as ‘what’ and ‘how much’ – are a critical component of research in emerging markets.

Edward Bell, Admap, March 2015

This article explains how WeChat, the Chinese instant messaging service, is treading carefully with the introduction of advertising, as its users are commercially sensitive.


Marcia Roosevelt, Admap, February 2015

This article urges a rethink of luxury marketing, as western societies change and make mass-marketing less relevant, while other countries have different approaches to hierarchy.


Edward Bell, Admap, February 2015

This article explores the rising popularity of Christmas in China, and some of the tensions this is revealing.

WARC RECOMMENDS


ARTICLE FOCUS

China's top 50 brands

Millward Brown on the biggest brands in China


TRENDS

10 Chinese consumer trends

How the typical Chinese consumer is changing


TRENDS

Chinese Tourism

How one nation could reshape the global travel market


CASE STUDY

Dove: Winning in China

How Dove became brand leader in its category in China


ARTICLE FOCUS

China digital playbook

GroupM Interaction's guide to Chinese digital success


TRENDS

10 routes to growth in China

Key considerations for doing business in China today