China

Chinese marketing, consumers & brands

China


Warc News, 13 April 2015
SHANGHAI: The luxury market in China is set for solid growth, but brands need to seek to influence Chinese consumers at home before they buy high-end goods abroad, a category expert has said. Rupert Hoogewerf, chairman of the influential Hurun Report.

Warc News, 10 April 2015
SINGAPORE: Mobile chat apps have become increasingly popular in Asia and brands should use these mobile social communities to encourage relationships with consumers, a leading business executive has argued. Writing for Digital News Asia, Gary Shapiro.

Warc News, 09 April 2015
SHANGHAI: After French fashion brand Chanel cut its prices in China last month, prompting a surge in demand at its stores in Beijing and Shanghai, analysts now expect other well-known luxury brands to follow suit. Dior, another French fashion brand, .

Warc News, 08 April 2015
SHANGHAI: Chinese consumers, along with their Indonesian counterparts, have the highest expectations in the world about how interactive brands should be with their mobile offerings, a new survey has concluded. According to research firm Forrester, it.

Warc News, 03 April 2015
BEIJING: China's burgeoning ecommerce sector is coming under increasing scrutiny by regulators, who this week announced new measures to crack down on counterfeit and substandard goods sold over the internet. With total online spending in the country .

Edward Bell, Admap, April 2015

This article explains how marketers can use sex to grab attention in China, where taboos remain.


Research on Warc, OMD, March 2015

This presentation summarises a survey into Chinese mobile use and reactions to mobile advertising in seven Chinese cities.


Christopher Hylton Fitzroy Nailer, Bruce William Stening and Marina Yue Zhang, International Journal of Market Research, Digital First, March 2015
For reasons primarily associated with the reliability of the data it generates, the timeliness with which it can be produced (and hence its relevance) and its limitations in handling context-sensitive issues, market research in emerging markets that relies too heavily on quantitative methodologies has considerable limitations. For this reason, there has been an increasing realisation that qualitative methods, emphasising data richness and a deep understanding of consumers – ‘why’ as well as ‘what’ and ‘how much’ – are a critical component of research in emerging markets.

Edward Bell, Admap, March 2015

This article explains how WeChat, the Chinese instant messaging service, is treading carefully with the introduction of advertising, as its users are commercially sensitive.

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