Chinese marketing, consumers & brands


Christopher Hylton Fitzroy Nailer, Bruce William Stening and Marina Yue Zhang, International Journal of Market Research, Digital First, March 2015
For reasons primarily associated with the reliability of the data it generates, the timeliness with which it can be produced (and hence its relevance) and its limitations in handling context-sensitive issues, market research in emerging markets that relies too heavily on quantitative methodologies has considerable limitations. For this reason, there has been an increasing realisation that qualitative methods, emphasising data richness and a deep understanding of consumers – ‘why’ as well as ‘what’ and ‘how much’ – are a critical component of research in emerging markets.

Edward Bell, Admap, March 2015

This article explains how WeChat, the Chinese instant messaging service, is treading carefully with the introduction of advertising, as its users are commercially sensitive.

Warc News, 27 February 2015
SHANGHAI: Price has often been regarded as a key factor in the purchasing decisions of Chinese consumers, but a study has shown that quality is now a major factor for many.Marketing company Epsilon surveyed 1,000 people, exploring Chinese consumers.

Warc News, 26 February 2015
SINAGPORE: Slow-loading web pages are a frustration for many online shoppers but especially annoying for those in Asia, research has shown. A global study by Dyn, the internet performance business, surveyed more than 1,400 consumers across 11 countri.

Warc News, 24 February 2015
BEIJING: The tradition of giving red envelopes of cash during Chinese New Year has fast-forwarded into the digital age, as more than 1bn were exchanged digitally on one social media site this year, highlighting the growth of online payment in the cou.

Warc News, 23 February 2015
SHANGHAI: A number of American and British luxury brands are challenging the traditional dominance enjoyed by their continental European rivals in China, according to a recent report. In an examination of how UK and US luxury brands fared in this mon.

Warc News, 20 February 2015
SAN JOSE, CA: Mobile commerce is growing at nearly three times the rate of overall ecommerce, with consumers in the United Arab Emirates, China and Turkey leading the way, according to new research. Digital payment firm PayPal and researcher Ipsos su.

Marcia Roosevelt, Admap, February 2015

This article urges a rethink of luxury marketing, as western societies change and make mass-marketing less relevant, while other countries have different approaches to hierarchy.

Edward Bell, Admap, February 2015

This article explores the rising popularity of Christmas in China, and some of the tensions this is revealing.



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