China

Chinese marketing, consumers & brands

China


Warc News, 26 June 2015
SHANGHAI: Many foreign brands have attributed a decline in their sales in China to the government crackdown on corruption when in reality they have simply failed to understand how the market operates, according to an industry expert. In a new report,.

Low Lai Chow, Event Reports, All That Matters, May 2015

This event report outlines how PepsiCo goes about building its brands in China, with a particular emphasis on entertainment, to the point that it sees itself as "an entertainment company selling soft drinks".


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Orbis HK, a Hong Kong charity, set out to increase donations to help the blind see again.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Shanghai General Motors' Buick brand was employed to improve road safety awareness and to change the behaviour of people in China by the use of human traffic signs.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Volkswagen China addressed the problem of drivers using mobile phones while driving.


Warc News, 23 June 2015
CANNES: Brands will have to rethink how they use social media during the coming decade, increasing their investment in paid media, addressing the rise of Chinese platforms and moving away from the prevailing culture of self-promotion, a leading indus.

Warc News, 19 June 2015
HONG KONG: Advergaming – games developed by brands – is playing an important role in the growing Asian games market, with engagement rates reported to be significantly higher than in-game advertising. The latter approach is growing at 17-19% a year a.

Warc News, 17 June 2015
BEIJING: Alibaba, the Chinese internet giant, has upped the stakes in the country's online entertainment battle with its imminent launch of an OTT subscription service. Tmall Box Office, or TBO, is expected to roll out in two months' time. "We aim to.

Warc News, 15 June 2015
SHANGHAI: China's cross-border ecommerce transactions are expected to increase more than ten-fold to reach $245bn by 2020, according to a new forecast. Meanwhile, global cross-border ecommerce transactions are expected to rise to $994bn over the same.

WARC RECOMMENDS


ARTICLE FOCUS

China's top 50 brands

Millward Brown on the biggest brands in China


TRENDS

10 Chinese consumer trends

How the typical Chinese consumer is changing


TRENDS

Chinese Tourism

How one nation could reshape the global travel market


CASE STUDY

Dove: Winning in China

How Dove became brand leader in its category in China


ARTICLE FOCUS

China digital playbook

GroupM Interaction's guide to Chinese digital success


TRENDS

10 routes to growth in China

Key considerations for doing business in China today