Behavioural Targeting

Targeting ads based on user behaviour

Behavioural Targeting


Edward Bell, Admap, March 2015

This article explains how WeChat, the Chinese instant messaging service, is treading carefully with the introduction of advertising, as its users are commercially sensitive.


Richard Shotton, Admap, March 2015

This article explores marketing around birthdays, an event that marketers are finding effective for increasing sales.


James Aitken, Admap, March 2015

This article assesses the impact of programmatic buying on Black Friday 2014, finding that it increased ROI.


Nick Hirst, Admap, March 2015

This article explains the new tool 'Amazon Giveaways', which allows marketers to pre-pay for items which Amazon will then deliver to winning entrants.


Warc Exclusive, February 2015

This article provides marketers with information and guidance on researching consumers.


Warc Exclusive, February 2015

This article provides marketers with information and guidance on digital, mobile and social media.


Etienne Bell, Warc Exclusive, Crimtan, February 2015

This article shows how airlines can partner with digital advertising networks and use their combined datasets to address prospective customers with highly-targeted online campaigns.


Brian Carruthers, Event Reports, Econsultancy Programmatic, December 2014

This event report outlines how snack foods giant Mondelez is developing its programmatic buying to drive reach and optimise its media buying.


James Hurman, Admap, February 2015

This article discusses the importance of storytelling, in the context of Daniel Kahneman's theories about how experiences create memories.

WARC RECOMMENDS


ARTICLE FOCUS

Impact of Targeting

An overview from the Advertising Research Foundation


BEST PRACTICE

Behavioural models

Tips, strategies and reminders for behavioural approaches


ADMAP

Personalised Targeting

Behavioural targeting focus in the Mar 2011 issue