Behavioural Targeting

Targeting ads based on user behaviour

Behavioural Targeting


Geoffrey Precourt, Event Reports, ARF Re:think, March 2015

This event report addresses the future of marketing research, based on the views of Andrew Robertson, president/ceo of agency network BBDO.


Kinetic, April 2015

This article explains how behavioural economics can be used to change behaviour, using evidence from an experiment in the Westfield shopping centre in the UK.


Crawford Hollingworth, Warc Exclusive, The Behavioural Architects, March 2015

This article examines how behavioural economics can help people adhere to medical advice more consistently, improving their own long-term health and reduce costs to healthcare providers.


Crawford Hollingworth, Warc Exclusive, The Behavioural Architects, March 2015

This article examines types of useful and effective priming tools that can be leveraged in marketing and market research.


Olivia Taylor, Market Research Society, Annual Conference, 2015

This paper explains how Innocent, the drinks company, incorporated behavioural economics into its packaging design test to launch a new product in the UK.


Crawford Hollingworth, Warc Exclusive, The Behavioural Architects, March 2015

This article demonstrates how behavioural economics (BE) is being employed to improve public and business policies.


Crawford Hollingworth, Market Leader, Quarter 2, 2015

This article explains how behavioural economics is fast becoming an established part of business, policymaking and regulation.


James Murphy, Market Leader, Quarter 2, 2015

This article describes the wide-ranging potential of personalisation, from brands to services and even down to pricing.


Brian Carruthers, Event Reports, Econsultancy Programmatic, December 2014

This event report outlines how snack foods giant Mondelez is developing its programmatic buying to drive reach and optimise its media buying.

WARC RECOMMENDS


ARTICLE FOCUS

Impact of Targeting

An overview from the Advertising Research Foundation


BEST PRACTICE

Behavioural models

Tips, strategies and reminders for behavioural approaches


ADMAP

Personalised Targeting

Behavioural targeting focus in the Mar 2011 issue