Admap October 2010

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Admap: October 2010

In-game Branding
Advertising through games offers immersive consumer engagement with viral and community-building opportunities, but there are few hard metrics or case studies to back your judgement.


Gaming's role in the marketing mix
How to approach in-game advertising

Social engagement in China
Social media provides huge audiences of young consumers

Brand research in Indian market
Games influence recall and perception

Gaming as a TV sport
Multimedia branding in Korea

The present and future
Where will in-game branding go from here?


Les Binet and Sarah Carter of DDB get a little bit angry about some of the nonsense they hear around them… like the idea that brands are 'segmented'


Best PracticeCreative development

Merry Baskin advises on using group research to enhance brand comms


Books that influenced me
Rupen Desai, president of Lowe & Partners South East Asia, introduces his favourite marketing texts

Speed Read
"Chief Culture Officer: How to Create a Living, Breathing Corporation"


AdstatsGlobal press trends

Warc's latest data on trends in newspaper advertising and readership


Colin Grimshaw
From the editor

John Woodward
Mutual benefits of global and local

Joe Mandese
Media goes organic

Molly Flatt
Beyond diffusion

The Feldwick Factor
Social media and agency networks


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