Admap June 2015

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Admap: June 2015

Does Big Data inspire or hinder creative thinking?
This question was posed for the 2015 Admap Prize and elicited a range of views from scepticism over the importance placed on data to recognition for the contribution of data to creative ideas. Key to the successful employment of data, it seems, is to not get overwhelmed – the rule is 'less is more'.

BROWSE THIS ISSUE VIEW THE PRIZE PAGE

THE ADMAP PRIZE

The Admap Prize

Introduction
Ask the right questions

Gold
Embrace the outliers (free to view)
Ben Essen, IRIS

Silver
The empathy engine (free to view)
Charlie Ebdy, Vizeum

Bronze
Don't get trapped, like Truman
(free to view)
Finola Austin, Ogilvy & Mather

Commended
Big Data is a canvas for creativity
Yeong Yee, BBDO Singapore

Data can never supplant taste
Gareth Price, The Social Partners

Create value with perfect targeting
Ian Edwards, Vizeum

Browse more selected essays


MEDIA PLANNING TOOLKIT

Media planning toolkitPlanning cinema

Reach undistracted, younger viewers and enhance multimedia campaigns


BOOKSHELF

How to kill a unicornSpeed read
How to Kill a Unicorn – Mark Payne

Books that influenced me
Sam Williams-Thomas, CEO, OgilvyOne UK


ALSO IN THIS ISSUE

Time-pressured

Social media
Map social conversations

Brand experience
Experience drives consumer action

Experiential marketing
The 4S's of experience marketing

Consumer decision-making
Implications of the time-pressured

Corporate branding
Protect the brand from activism


KNOW THE AUDIENCE

TeensTeens

Entertain teens to engage them, but it is very difficult to capture and keep their attention.


UPFRONT

Periscope MeerkatTrendwatch
Video Valets

Trendwatch
Live video streaming


INFORMATION

Further details on Warc's monthly magazine including:

About Admap
Subscriptions
How to advertise
Write for Admap


OPINION

Columnists

Colin Grimshaw
Be creative with data

James Hurman
The power of storyfinding

Faris Yakob
Take stock of advertising

Darika Ahrens
Making a hash of hashtags

The last word from the East
The end of big luxe


MYTHBUSTER

MythbusterLes Binet and Sarah Carter get a little bit angry about the nonsense they hear around them… like 'letting the data lead the evaluation'


ADSTATS

AdstatsUK adspend forecast

Total UK adspend is predicted to rise by 5.6% in 2015 and 5.4% in 2016


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