Admap January 2012

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Admap: January 2012

Real-time planning
The real-time revolution has been overstated. Real-time planning's role is more about reacting to post-campaign events and consumer response, augmenting the effects of the campaign, rather than replacing the campaign.



OPINION

Colin Grimshaw: Time to get real

John Woodward: The end for end-lines

Mythbuster: Marketing is no religion

Molly Flatt: Take off the digital blinkers

Joe Mandese: A look in IPG's lab

The Feldwick Factor: 'More magic, less logic'?


BEST PRACTICE

Best PracticeManaging customers profitably

Make sure offers are worth making, Lynette Ryals recommends



REGULARS

RoviLowdown
Prediction mapping

Warc Briefing:
Driving trial

Books that influenced me
Hugh Treacy

Speed Read: Baked In


ADSTATS

AdstatsAdspend in 2012

Looking ahead to the marketing industry's prospects for 2012


THE ADMAP PRIZE

Admap Prize2012 Prize now closed for entries

The deadline for entries to the Admap Prize 2012 has now passed and judging will soon be underway. Follow @colin_admap for updates.


INFORMATION

Further details on Warc's monthly magazine including:

About Admap
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Write for Admap


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