Admap February 2012

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Admap: February 2012

Branded entertainment
Branded entertainment has been given a new lease of life through the blurring of lines between television and online viewing. Audiences are often small, but highly targeted, and segmented around specific interests – perfect for brands to engage with.



OPINION

Colin Grimshaw: That's entertainment

John Woodward: Market research

Mythbuster: Reach is still paramount

Molly Flatt: Social is not the answer

Joe Mandese: New media science

The Feldwick Factor: The search for populist advertising


BOOKSHELF

marketing planning by designSPEED READ
Marketing Planning by Design – Dr Ralf E Strauss

BOOKS THAT INFLUENCED ME
Barry Cupples
CEO, OMG Asia Pacific



ADSTATS

AdstatsHealthcare adspend

The healthcare industry accounts for just over 10% of total global ad spend


INFORMATION

Further details on Warc's monthly magazine including:

About Admap
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Write for Admap


OPINION

Colin Grimshaw
That's entertainment

John Woodward
Don't dismiss all market research

Molly Flatt
Social is not the answer

Joe Mandese
New media science

The Feldwick Factor
The search for populist advertising


BEST PRACTICE

Best PracticeCharity marketing

Charity marketers have expertise in speaking with authenticity and brand advocates


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