Admap April 2014

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Admap: April 2014

Humanise the B2B brand
B2B companies are some of the biggest in the world, and yet are under-represented in marketing analysis. This is despite some innovative strategies. B2B brands should keep in mind that they are selling to people, and so humanise to tell their brand story.

BROWSE THIS ISSUE

Coming soon: May – Mobile First | June – The Admap Prize: How Brands Are Built in the Digital Age | July – Total Retail


B2B MARKETING

B2B MARKETING

CORPORATE STORYTELLING
Humanise the B2B brand (free)

BUYERS ARE PEOPLE
Tell the business story

CONTENT CREATION
Think like a publisher

BRAND BUILDING
Prototype the brand idea

MARKETING EFFECTIVENESS
What works in digital B2B


PLANNING AND CREATIVITY

Adstats8 timeless lessons

Sarah Carter explains why planners can still learn from John Webster


THE FUTURE FOR BRANDS

Brands in 2030Brands in 2030

A bigger role in people's lives, but more assertive consumers


BOOKSHELF

Playing to WinSPEED READ
Playing to Win: How Strategy Really Works
AG Lafley and Roger L Martin

BOOKS THAT INFLUENCED ME
Charles Vallance – Chairman, VCCP


ALSO IN THIS ISSUE

Red Car

LOWDOWN

Google+Google+

More than just a social network: a doorway to the internet


BEST PRACTICE

Best PracticeData integration

Guiding principles including data matching by demographics


INFORMATION

Further details on Warc's monthly magazine including:

About Admap
Subscriptions
How to advertise
Write for Admap


OPINION

opinion

COLIN GRIMSHAW
The human business story

JAMES HURMAN
Get lucky

MOLLY FLATT
Brief encounters

BARNEY LOEHNIS
Too many words, not enough poetry

LES BINET AND SARAH CARTER
The Rosser Reeves Fallacy


TRENDWATCH

Breaking badBreaking bad

Brands can help consumers become who they want to be


ADSTATS

AdstatsNative advertising

62% of online publishers and 41% of brands have worked on native ad campaigns


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