conference reports - more


AME Festival, June 2012
Digital dilemmas and social gaming in Asia
Digital Matters, May 2012
Brand insights and marketing innovations from across Asia
IAB Innovation, May 2012
Digital strategy from Listerine, J&J and Four Seasons
ESOMAR Latin America, May 2012
Developments in market research across Latin America
IPA Creative Pioneers, May 2012
Discussing creativity with Facebook, Yelp and LinkedIn
AQR/QRCA Qualitative, Apr 2012
The future role and methods of qualitative research
ESOMAR Asia Pacific, Apr 2012
Focusing on Asian consumers, brands and market research
IndiaSocial Summit, Apr 2012
Facebook, Mahindra, MNYL and Sony: India's brands go social
ad:tech San Francisco, Apr 2012
Clorox, Toyota and Amazon on mixing advertising and technology
Warc MAP, Mar 2012
Communications planning, measurement and accountability
ARF Re:think, Mar 2012
Coca-Cola, ABC, and Unilever on marketing and media
IEG Sponsorship, Mar 2012
Latest sponsorship trends from IEG, P&G and MetLife
MRS Annual Conference, Mar 2012
Read the report from the annual market research conference
4A's Transformation, Mar 2012
Colgate Palmolive on mobile's opportunities and challenges
ANA/WFA Global, Mar 2012
A global client perspective from Coca-Cola and Jack Daniel's
ESOMAR CEE Forum, Mar 2012
Look to Central and Eastern Europe for new research opportunities
SXSW Interactive, Mar 2012
A music, film and internet event that acts as a tool for creative people
BRITE, Mar 2012
Content and branding lessons from GE, Virgin and L'Oréal
MRS Innovation, Mar 2012
Developing user-led concepts, products and propositions
Warc Online Research, Feb 2012
Heineken, Brainjuicer and GfK on the new MR
IAB Leadership, Feb 2012
NBCU, Sony and the display 'engagement gap'
ad:tech New Delhi, Feb 2012
Brands and India's online consumers
Social Media Week, Feb 2012
An Asian perspective on social media disasters
ANA TV & Everything, Feb 2012
Arby's and Samsung's online and mobile video strategies
Mobile World Congress, Feb 2012
The future of mobile for marketers, carmakers and tech firms
The Futures Company, Jan 2012
The UK consumer outlook for 2012
ANA Creativity, Dec 2011
Mars' 10-Point guide to innovation
Warc Datacentric, Dec 2011
The data explosion and what it means for brands
Pitch CMO Summit, Nov 2011
Indian insights from Nestlé, BMW, Coca-Cola and Samsung
CMO Conference, Nov 2011
Levi's, United Continental and Zurich address industry leaders
Festival of Media Asia, Nov 2011
BMW and Adidas look at the challenges facing the Asian market
Marketing Society, Nov 2011
Google, Interbrand, Diageo and Unilever on leadership
WOM Marketing Summit, Nov 2011
Ideas and insights for building a WOM-friendly business
ESOMAR Qualitative, Nov 2011
How qualitative research has the opportunity to be the change agent
Multicultural Marketing, Nov 2011
The ANA event focusing on marketing and diversity
IJMR Research Methods, Nov 2011
Research vs reality: including decision making and neuroscience
ThinkTank Live, Nov 2011
Nissan's brand journalism and social media in Asia
AdAsia, Oct-Nov 2011
Insight into the rapid changes taking place across Asia
Future Foundation, Oct 2011
Radicalism and aspiration: current consumer trends
Festival of Media LatAM, Oct 2011
Brands in sport and engaging luxury consumers
Shopper Insights, Oct 2011
Strategies from Tesco, McDonald's and adidas
Masters of Marketing, Oct 2011
EA, IBM, Weight Watchers, Adobe at the ANA's annual flagship event
Warc Social Media, Oct 2011
Including insights from Starcom, Jimmy Choo, Virgin and Philips
ESOMAR Digital, Oct 2011
Online + Social Media + Mobile, reinventing how we communicate
IAB MIXX, Oct 2011
Coke's content strategy, storytelling on Facebook and digital challenges
Print and Digital Forum, Oct 2011
New data on how people use tablet PCs
ESOMAR Congress Impact 2011
All the conference papers from the ESOMAR event
Thinkbox, Oct 2011
New econometric data on TV ad effectiveness
The Futures Company, Oct 2011
Forging connections with consumers in the New Normal
Spikes Asia, Sep 2011
Views from Euro RSCG, Colenso BBDO, TBWA and Microsoft
Warc Ad Research, Sep 2011
Measurement solutions and learnings from neuroscience
CMO Conference, Sep 2011
Reebok, Bayer, Disney, McKinsey and EffectiveBrands
MRS Social Media, Sep 2011
LinkedIn, Mothercare, Mumsnet, Highways Agency and Toluna
Social Media Forum, Sep 2011
Social media strategies in Asia from SingTel and Intel
ad:tech London, Sept 2011
Social media and online privacy in the Age of the Customer
Hello Etsy, Sept 2011
New approaches to sustainability with small-scale business models
IAB Mobile Marketplace, July 2011
Gilt Groupe and the rise of m-commerce in the US
Digital & Social Media, July 2011
Domino's and FedEx at the ANA event
MRS Ad Research, July 2011
VCCP, W+K, Yahoo and Google on research
Cannes Lions, June 2011
Insights from this year's Cannes seminars and workshops
Audience Measurement, Jun 2011
The ARF event covering measuring complexity now
IAB Innovation Days, June 2011
Randall Rothenberg and "rising star" ad formats
Thinkbox, June 2011
Key insights on the UK product placement TV market
Net Promoter, June 2011
Satmetrix, ING, Philips and Carl Zeiss on the NPS metric
Interact Congress, June 2011
Research projects from Microsoft, Google and Millward Brown
IAA, June 2011
PwC, Ricoh and Mindshare on sports marketing
MRS Brand Research, June 2011
O&M, Face and on brand research
Digital Matters, May 2011
MTV and Sony discuss digital in Asia
AME Festival, May 2011
Japanese consumers, Sina Weibo and social media in China
GMIC Beijing, May 2011
Sina, Rovio Mobile and Alibaba on China's mobile market
Future Foundation, May 2011
Building sustainable intimacy with consumers
ad:tech San Francisco, April 2011
Visa, Coca-Cola, Zynga and Sara Lee
Tencent MIND, Apr 2011
John Quelch, Randall Rothenberg and SY Lau
ANA Brand Conference, Apr 2011
Dell's social media mantra: review, respond, record, redirect
The Futures Company, Apr 2011
Feeling the pinch: the UK consumer outlook
WFA, Apr 2011
The Global Advertiser Conference comes to Beijing
MRS Retail Research, Apr 2011
New strategies from Shell, Kellogg, John Lewis and Dulux
Globalpark Mobile Rsch, Apr 2011
Manfred Mareck summarises the key sessions
IAB Online Video, Apr 2011
Cambio and the blurring boundary of content and advertising
Warc MAP, Mar 2011
DDB, BBH, Heinz, BMW, McDonald's
ARF Re:Think, Mar 2011
P&G, Coca-Cola and Hershey's
ESOMAR, Mar 2011
Research from the Asia Pacific region
MRS Conference, Mar 2011
Browse the papers and read the report from John Griffiths
IEG Sponsorship, Mar 2011
The impact on business from Xerox, Aon and Frito-Lay
4A's Transformation, Mar 2011
Unilever, Procter & Gamble, the talent crisis and TED
The Futures Company, Mar 2011
Analysing the habits of "misunderstood" Millennials
ISBA, Mar 2011
BSkyB, Virgin Media, Accenture, Yahoo
ARF Web Seminar, Mar 2011
Progressive Insurance: Brand building through storytelling
RAPP UK/Trajectory, Mar 2011
What life will be like in Austerity Britain
Prophet Brand Strategy, Mar 2011
An exploration of brand relevance with David A. Aaker
Warc Online Research, Mar 2011
Read the report from Merry Baskin
ESOMAR Insights, Mar 2011
Considering the new world order in shopper marketing
IAB Annual Meeting, Feb 2011
Eric Schmidt, Coke's digital story and the IAB's new online formats
ANA TV & Everything, Feb 2011
Best Buy's Super Bowl strategy and American Family's branded content
Social Media Week, Feb 2011
Insights from Facebook and Bing on the social web influence
IAA Future of Media, Feb 2011
Demand-side platforms, branded content and beyond the click
ANA Creativity, Dec 2010
Effective brand-building from Gatorade, Crayola and Audi
The Futures Company, Jan 2011
Expectations for the healthcare sector in 2020
Millward Brown, Jan 2011
Analysis from the Chinese BrandZ study
India Social Summit, Dec 2010
Preeti Chaturvedi reports on social media and marketing in India
Future Foundation, Nov 2010
Trends from the global village (and the global jungle)
ANA Multicultural, Nov 2010
Insight from US Marines, Best Buy and General Mills
MRSI Annual Seminar, Nov 2010
Market Research in India: the latest trends
Marketing Society, Nov 2010
Leadership guidance from Reckitt Benckiser, Waitrose & Metro Bank
ESOMAR Innovate, Nov 2010
Read the round-up of the Barcelona conference from Manfred Mareck
The Futures Company, Nov 2010
New research on UK consumers adapting to recession
Results International, Nov 2010
Insights on agencies from iris, FullSIX, Sponge and 33Across
Brand Finance Forum, Oct 2010
Understand the value of advertising and build brands the Indian way
Industry Leader Forum, Oct 2010
Kodak, online monitoring and why marketing research must change
Masters of Marketing, Oct 2010
P&G's new focus and Google's brand image strategy
Jay Chiat Strategy, Oct 2010
Insights from Gatorade and Best Buy's "Twelpforce"
Advertising Week, Sep-Oct 2010
Crest, Oreo, Bertolli and favourite Effie winners
Advertising Research, Sep 2010
Millward Brown, Spring Research and effectiveness metrics
Spikes Asia Festival, Sep 2010
Rishad Tobaccowala on digital technology and Ogilvy's Big Ideal
Future Foundation, Sep 2010
A report on recovery UK: A false dawn or truly a new order?
Agency/Client Forum, Sep 2010
ANA Presents Kimberly-Clark's Sirkin and Microsoft's Gralpois
IAB Mobile Marketplace, Jul 2010
SMS use, MSN's World Cup and brand awareness through location
Digital & Social Media, Jul 2010
MasterCard's engagement and TV Tweets at the ANA event
Islamic Branding Forum, Jul 2010
Saïd Business School on Islamic marketing and Muslim consumers
Audience Measurement, Jun 2010
The U.S. Census, ESPN and the iPad revolution at the ARF event
IAB Innovation Days, Jun 2010
Display advertising, AOL, ESPN and Hollywood in New York
IAB Europe Interact, Jun 2010
From Barcelona, Anheuser-Busch looks for digital consistency
ANA Brand Innovation, May 2010
P&G, Mercedes-Benz and UPS ignite a brand movement
ad:tech San Francisco, Apr 2010
Digital discussion from Levi's, Publicis and Fisher-Price
Global Advertiser Week, Apr 2010
Nokia, Facebook, Coca-Cola and Budweiser speak in Istanbul
ARF Re:Think, Mar 2010
Multicultural social media and how ads go viral
Warc MAP, Mar 2010
Coke's brand love, IPA Effectiveness and viral ads
Social Media World Forum, Mar 10
From London: social media present, future and for brand benefit
4A's Transformation, Feb 2010
Power of metrics, structured creativity and Wired on the iPad
IAB Leadership, Feb 2010
Pepsi Refresh, Google and examining M&A Activity