Spotlight: China
About this series
The WARC Spotlight China series focuses on a timely industry topic facing brands in the market. It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors to the series are industry experts with first-hand knowledge of the market in focus, offering current on-ground insights to what’s working or developing.
Latest spotlight: From omnichannel to omnipresence
Shows how brands can embrace the ‘new retail’ movement and level up their omnichannel journey strategies. Deep-dive into:
- Leveraging WeChat Mini Programs
- O2O ecosystems and integration
- 'New retail' in fashion and luxury
Deep-dives
Re-evaluate the ROI of e-commerce investments with a ‘Brand OS’ approach
Author SawGin Toh
Company MediaCom China
Why brands should leverage WeChat Mini Programs to build out sustainable O2O sales
Author Thomas Meyer
Company Mobile Now
To level up in 'new retail' in China, focus on the fundamentals
Author Bryce Whitwam
Company New York University School of Professional Studies
On-demand retail in China: How JD.com and Dada accelerated omnichannel fulfilment
Authors Kelly Dawson and Mary Ma
Companies JD.com and Dada Group
Truly seamless: Sewing up O2O integration and new retail models in fashion
Authors Gianvito D'Onghia and Tanguy Laurent
Company Creative Capital China and Altavia Group
The unexplored potential of experiential marketing in China
Author Baris Gencel
Company Freeman China
Consumer sentiment analysis
This report analyses data from ongoing surveys of Chinese consumers, provided by GWI.
More spotlights
June 2021
Being fluid and innovative
December 2020
Crafting resonant marketing
