Spotlight: China





About this series

The WARC Spotlight China series focuses on a timely industry topic facing brands in the market. It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors to the series are industry experts with first-hand knowledge of the market in focus, offering current on-ground insights to what’s working or developing.

Latest spotlight: DTC disruptors

Takes a look at how DTC brands are eroding market share from big brands. Deep-dive into:

  • How Chinese DTC brands are being innovative
  • Learning to be fluid
  • FMCG challenger brands

Read the full introduction

Consumer sentiment analysis

This report analyses data from ongoing surveys of Chinese consumers, provided by GWI.

Read the data report

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