Spotlight: China
About this series
The WARC Spotlight China series focuses on a timely industry topic facing brands in the market. It comprises a capsule collection of commentary, tackling the topic from a range of angles. Contributors to the series are industry experts with first-hand knowledge of the market in focus, offering current on-ground insights to what’s working or developing.
Latest spotlight: DTC disruptors
Takes a look at how DTC brands are eroding market share from big brands. Deep-dive into:
- How Chinese DTC brands are being innovative
- Learning to be fluid
- FMCG challenger brands
Deep-dives
Fast-growing brands making fast-moving goods: Why China's FMCG challengers are special
Author Alexander Kremer and Cedric Jäger
Company Picus Capital / Roland Berger
Fluid like water: Lessons from Chinese DTC brands
Author Mimi Lu
Company OMD China
The DTC business model: Reshaping the China market and consumer behaviour
Author Laura Liang
Company DDB China Group
China’s Saturnbird: Brewing coffee with culture and creativity
Author Athena Chen
Company WGSN
DTC and the disruptor: The marketing advantage for China’s brands
Author Arnold Ma
Company Qumin
Brand in action interviews
How Genki Forest plans to be the next Coca-Cola
Interviewee Uki Zhang
Company Genki Forest
How NaiTangPai made it big with bras
Interviewee Michael Zhang
Company NaiTangPai
How Bencross introduced home improvement to China
Interviewee Sheldon Li
Company Bencross
How Florasis reinvented makeup with Chinese style and culture
Interviewee Freeman
Company Florasis
How BuffX turned candy into its X factor
Interviewee Kang Le
Company BuffX
Consumer sentiment analysis
This report analyses data from ongoing surveys of Chinese consumers, provided by GWI.
More spotlights
December 2020
Crafting resonant marketing
