Huawei Turkey: Live broadcast hackathon with the seeds for the future youngsters

Huawei, a technology brand, successfully reached new Turkish participants for its Seeds of the Future training program by launching a social media focused campaign that not only engaged new candidates but broadcasted their training progression throughout the program.

Campaign details

Brand: Huawei TurkeyLead agency: Wavemaker TurkeyRegion: EMEA

Strategy

Objective

As Huawei, we know that future technologies are hidden in the imagination and skills of young people. That is why we have been conducting the Seeds of the Future project in 96 countries since 2007. This project, attended by thousands of students, selects 10 youngsters from 3rd and 4th grade engineering students and aims to give them a unique education and experience in global information technologies in Huawei China one of the most important information technology centers in the world.

Target Audience

3rd and...

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