10 common mistakes Chinese companies make when expanding overseas

Daxue Consulting

Just like when foreign brands enter China, Daxue Consulting points out the mistakes many outbound Chinese brands (such as Shein, Temu, Florasis, Miniso, Pop Mart and Kuaishou) make when going international.
  • The most common errors are relying solely on Amazon, having poorly translated material, and simply duplicating success inside China in the West.
  • Other frequent blunders they make include insufficient distribution channels, not valuing personal data privacy, poor or slow customer service.
  • Plagiarism and 'copycatting' are also leading to lack of originality in designs; differences in cross-border legal proceedings make rights protection difficult for rightsholders.
  • Not understanding local culture and 'Western' values results in falling into traps like stereotyping and cultural appropriation, such as some Chinese believing all Americans love fast food....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands