2024 whitepaper on 'deep globalization' of Chinese outbound brands

Morketing Research

In the past three years, amid sluggish growth and high inflation, Chinese companies may have been struggling with turbulence, but are deeper in globalisation.
  • With the dawn of a new era, the horizon will expand from "cross-border export e-commerce" to "brand globalization".
  • As offline sales pick up, online is no longer the only way for Chinese companies to go overseas, so the three-dimensional channel layout of "(online + offline) At the same time, negative factors in online channels have forced Chinese brands to shift from a single large-scale retail platform, mainly Amazon, to a comprehensive approach that takes into account independent websites and multiple types of third-party platforms.
  • The future development direction of overseas brands will focus more on localizing supply chains and raw...

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