- Instacart has become the second-largest grocery e-commerce platform in the US, but many brands are still finding their way.
- The WARC dComm IndexTM allows brands to benchmark themselves against category competitors on major digital commerce platforms.
- Managing physical availability on Instacart is important, as being out of stock can be penalised.
- Search has become a key battleground, and paid search in particular has a lot of opportunity for brands.
- Many brands in the analysis are underperforming in terms of the imagery and information they place around their products, so there are improvements to be made in content....
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