Campaign details
Brand: Mi 10T SeriesBrand owner: XiaomiLead agency: Havas Ortega GroupCountry: PhilippinesIndustries: Mobile devicesMedia channels: Livestreaming, Online video, Public relations, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
Creative passion projects came to a screeching halt when the lockdown stopped us in our tracks. Filmmakers, like everyone else, have been quarantined at home for months in 2020 with limited outlets for their creativity.
Xiaomi is a lifestyle tech brand from China that does not enjoy the same popularity in the Philippines as Apple...