How to build a differentiated growth system for China's new energy vehicles going overseas?

易点天下eclicktech

Under the background of global "carbon peaking, carbon neutrality" and the ban on the sale of fuel vehicles announced in many places, the development of the new energy vehicle industry is in full swing. With the continuous development of China's new energy vehicle industry, the supporting technologies of China's new energy vehicle industry chain have also been recognized by global consumers. Exploring overseas markets has become an inevitable trend for more and more car companies to seek growth. The "Observation on China's New Energy Brands Going Overseas Industry" report released by EDD provides the latest thinking and insights on China's new energy vehicles building a differentiated growth system and winning overseas under the wave of going overseas.
  • Europe and Asia, as the main markets of China's new energy vehicles, have gradually increased their export share; Europe has maintained a growth trend in the past two years, with an overall growth rate of 14%; in addition, the new energy vehicle market in Southeast Asia is developing strongly, with a growth rate of more than 6 times in 2021~2022 , Thailand is the largest market, followed by Indonesia and Malaysia
  • Despite broad prospects and clear goals, the globalization of Chinese new energy car companies is still full of challenges, such as insufficient overseas supply guarantee, lack of internal...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands