Gen Z consumers in the US are more open to buying and using Chinese brands than older generations, according to new analysis from research firm Morning Consult.
The company’s report, entitled “Gen Z Embraces Chinese Brands in Departure From the Average Consumer”, was based on a survey of 2,203 US adults in July 2023. And it revealed that Gen Z held more positive views of numerous big-name Chinese brands – from content-sharing app TikTok to fashion brand Shein and online marketplace Temu – than was the case for all US adults.
Gen Z stands out
- TikTok was the...