TikTok: Hive

TikTok, a social media platform, hosted a virtual even to bring people together in the Middle East after a year of COVID-19.

Campaign details

Brand: TikTokAgency: ByteDance FZ LLC (owns TikTok product)Region: EMEA

Strategy

Objective

In a year of distance, isolation, and closed doors, we wanted to somehow bring people together. So we set ourselves a challenge; to create a seamless virtual conference experience and redefine the virtual business events landscape in the MENAT region. Beyond just hosting lives, interviews and webinars, we wanted to create an experience that would mirror attending a physical conference. One of our key objectives was to bring back some elements of physical events (which everyone misses) while taking advantage of digital...

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