Lenovo: How data analytics drove Lenovo's transformation story

Lenovo, a PC maker, launched a global campaign to tell the successful story of the Solutions and Services Group (SSG), as well as demonstrate how the brand's transformation manifested through the interactions of its business groups.

Description

SETTING UP FOR SUCCESS

As part of a far-reaching organization-wide transformation, Lenovo needed to measure the performance of its new and crucial business unit: Solutions and Services Group (SSG). While a distinct unit, SSG crosses over with Lenovo's existing, established business groups, creating the need for accurate measurement of SSG's success as a unit while also creating context around its interaction with other business groups.

We needed to tell the story of SSG's success as well as demonstrate how Lenovo's transformation manifested through the interactions of its business groups. The result was a state-of-the-art analytics dashboard...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands