Although overseas consumers still have a "good and cheap" stereotype of "Made in China". But there is no doubt that the sense of value of Chinese brands has been upgrading from "made in China" to "made in quality", and there are more and more Chinese brands with first-class product quality, technology, design, and rapid iteration. The market competes with other brands in the same field, and even becomes the head brand of its track as soon as it comes out, such as Anker, Roborock, Didi DiDi and other consumer electronics and Internet brands, and their layout in some overseas markets...
[CMO emo guide column] (4): From foreign trade thinking to brand thinking, from product overseas to brand internationalization
Anker, Stone Technology, etc. are all representative Chinese brands that use quality to go overseas. The myth of a single layout and products going overseas that were once acceptable in overseas markets can no longer be replicated. Now brands going overseas need to learn to achieve sustained growth in a complex situation with wider channels and more diverse audiences.
