Outbound marketing 101 for China’s brands: Don't get wires crossed

Jenny Chan

In a rapidly evolving global economy and with domestic prospects getting saturated, the race to expand business overseas has become a strategic goal for an increasing number of Chinese enterprises.

Seizing opportunities in overseas countries

The transition from mainland China to international markets is rife with challenges, but the potential for success is undeniable. The open-mindedness and versatility of overseas markets present unique opportunities for Chinese brands to make their mark. As Howard Chan, VCCP strategy director based in Shanghai, highlighted, emerging Chinese brands entering new markets don’t carry the burden of legacy brands, allowing for innovation and adaptability. 

Moreover, China’s robust supply chain, innovative digital ecosystems, and manufacturing capabilities serve as solid foundations for adapting quickly to evolving customer demands outside of China. This enables Chinese brands...

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