Three outbound marketing tactics to overcome game publishers’ biggest hurdles

Rogier Bikker

In 2022, Chinese mobile gaming companies surged to global dominance, with Tencent leading in 2023, but mobile games are only as successful as the social conversations that surround them.

China’s Tencent released Arena Breakout in July 2023

Last year was the year that Chinese games officially took over the world – particularly in the competitive space of mobile gaming. In 2022, China overtook the US for the first time to dominate the Top 52 app publishers around the globe, as ranked by US analytics company data.ai, with 17 domestic companies earning a spot on the list. The top publishers in 2022 adopted hybrid strategies through a combination of one-time purchases and recurring subscriptions to maximize monetization within their apps.

This year in 2023, Tencent (#1) from China topped...

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