TikTok: Snacks

TikTok increased visitors and video views by teaching users how to make TikTok videos.

Campaign details

Brand: TikTokAgency: ByteDanceRegion: EMEA

Strategy

Objective

It has become a norm for brands and agencies to rely on adapting their films and content to vertical formats for use on social and digital platforms. While it has its benefits, native content performs much better on TikTok (8 out of 10 significant ad recalls had TikTok native creative - Creator led ads 6% higher than non-native / Native content is 3.3% higher in awareness uplift than non-native*).

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