Learning from auto brands for iterative AI marketing

Steven Zhang and Maggie Ji

Why should other industries take a leaf out of the automotive marketing playbook?

The rapid growth of car ownership and ongoing technological advancements have made automobiles an indispensable part of our lives in China. We've wholeheartedly embraced smart technologies such as intelligent driver assistance systems, facial recognition techniques, voice commands, and enhanced connectivity, ushering artificial intelligence (AI) into our daily routines. 

The outcome is that traveling has become more convenient, comfortable, and safer.

What may elude many is that AI technologies have played a pivotal role in the marketing of automobiles. The distinctive attributes of AI have granted automotive brands a higher degree of creative ingenuity.

Why should other industries take a leaf...

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