Campaign details
Brand: TikTokAgency: ByteDanceRegion: EMEA
Strategy
Objective
It is no secret that Ramadan is one of the most important commercial opportunities for advertisers in the Middle East. As one of the busiest periods of the year, it also represents a huge moment for advertising platforms: up to a third of advertisers' yearly budgets are spent during Ramadan, launching a fierce competition between media entities, all racing for the largest piece of the pie.
As platforms start to pitch, each one attempting to highlight their unique advantage, advertisers are overwhelmed with metrics, statistics, and figures....