A study of consumer perceptions and market opportunities for Chinese automotive brands in Southeast Asia

Vero, WeBridge

This white paper by Vero provides insights into the economic landscape, consumer perceptions, and demands for Chinese auto brands exploring four major markets of Indonesia, Thailand, Vietnam, and the Philippines.
  • Southeast Asian consumers are open to buying Chinese-made vehicles, primarily due to growing interest in EVs, combined with undeveloped domestic production; only Vietnam has a home-grown EV producer (VinFast), which targets a different market segment from most Chinese brands.
  • In Thailand and the Philippines, car insurance is a hot topic of discussion, underscoring the direct link between finances and the high cost of car ownership.
  • International motor shows in Vietnam and Indonesia signifies the growing enthusiasm for exhibition and road show events providing the opportunity to physically explore various car models and experience test drives firsthand.
  • In Vietnam, Chery has...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands