Campaign details
Brand: Vivo
Agency: PHD Jakarta
Region: APAC
Strategy
Objective
Over 50% of Smartphone users in Indonesia rely on their phone's camera for daily needs[1], vivo came with the V27 Series that could complete their needs.
To ensure the success of V27 Series launch, vivo aimed to enable a seamless purchasing journey while engaging the audience and expanding its reach. vivo partnered with TikTok to create a smooth purchasing experience by integrating the TikTok Shop E-Commerce solution. This collaboration was strategic for vivo because of TikTok's large and relevant audience, allowing a seamless journey from discovery...