Difficulties and dilemmas in overseas marketing of China's cross-border e-commerce industry

大数跨境

Factors such as high inflation abroad, rising energy prices, exchange rate fluctuations, changes in preferences of overseas users, gradual rise in service fees on the platform side, low acceptance of Chinese brand images, and separation of product and market demand have all brought cross-border e-commerce sellers challenge.
  • Due to the cultural differences at home and abroad, it is difficult for brands to do a good job in the localization of marketing content. In addition, the cost of setting up an overseas localization team is relatively high. Advertising and marketing often copy domestic models, making it difficult to attract foreign consumers, resulting in many ineffective marketing. content, and even have a negative impact on the brand.
  • For a long time, Chinese products have always presented an image of high cost performance, which has also made it difficult for domestic brands to establish a high-end and boutique brand...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands