OPPO Myanmar: Beyond the Portrait

OPPO's PR agency, Bulb Myanmar, localised the launch of the F11 Pro smartphone by producing a video in Bagan showcasing the phone's camera capabilities in a local setting.

Summary Statement

The Beyond the Portrait campaign for the OPPO F11 Pro turned the tide for OPPO's awareness in Myanmar. By taking global brand concepts of beauty and self-expression, and combining them with local Myanmar culture in a stunning and emotional video, OPPO improved the image of its brand inside Myanmar, increasing its PR exposure by 3-4x in only a few months. Deep local insight and world-class production values ensured that OPPO could show off Myanmar at a level never before seen in a local smartphone marketing campaign.

Campaign Strategy

OPPO is a leading smartphone manufacturer based in Shenzhen, China,...

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