TikTok: #CreateForGood

TikTok, a social network platform, launched a campaign in the MENA region to raise awareness on the importance of sign language.

Campaign details

Brand: TikTokAgency: The Classic Partnership Advertising

Campaign Summary

#CreateForGood is a TikTok challenge that taught people the basics of sign language. Enabling everyone to communicate with 20 million hearing and speech impaired individuals across the MENA region. Like most TikTok challenges, we created a song with everyday phrases that translated into sign language. Each person that took the challenge enacted the song's lyrics in sign language instead of actually singing the song.

Campaign Goals

TikTok challenges are extremely popular across the platform, garnering engagement from key influencers and generating billions of views. We made use...

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