Insights on New Opportunities for Sea Tracks: Outdoor Sports

Ipsos 益普索中国

In the process of overseas "localization" of Chinese outdoor sports brands, the biggest challenge is to establish brand values ​​that can deeply empathize with overseas end users, channel partners and ecological partners.
  • Using overseas local service providers, moving the front desk team overseas, and recruiting local employees are just superficial solutions. The real way to build empathy includes using elements and communication methods in the "cultural matrix" of overseas consumers to directly hit the soul.
  • Due to the leading consumption level and market education in the European and American markets, it is expected that after the inflation cools down, it will continue to lead the growth of the global outdoor market, and further expand the proportion of mainstream outdoor sports such as cycling, skiing, mountaineering, and running.
  • Taking E-BIKE as...

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