SWOT analysis and strategy summary of Chinese animation going overseas

周汉章、吴越、程钰涵、储照胤、王嘉妮

Typical Chinese animation companies, such as Aofei Entertainment's "Super Wings", Molecule Interactive's "All Saints Street", and TEAM JOY's "The Legend Of Hei", are driven by the State Council of China. After the launch of the "Culture Going to Sea" policy in 2014, it became clear.
  • Advantages: Domestic animation and comics have unique Chinese-style visual art; the continuous improvement of animation production technology has gradually been in line with international standards, so it is necessary to continue to improve the quality of dubbing and balance narrative strategies.
  • Disadvantages: China has insufficient production capacity to continue to produce excellent works, and there is still a certain gap between the United States and Japan; the lack of acceptance by overseas audiences has led to low demand for Chinese animation on international platforms.
  • Opportunities: As an important part of the content industry, animation can take advantage of...

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