Uncovering C-beauty: Growth strategies and market outlook

Euromonitor report into China’s burgeoning indigenous beauty companies, known as C-beauty brands.
  • C-beauty brands have grown their share of the Chinese beauty and personal care market in recent years, helped by factors including mature supply chains, increased consumer awareness and government investment.
  • After a period of substantial development, C-beauty brands will need to find additional levers for further growth; think R&D, brand value communication and premiumisation.
  • While C-beauty brands are beginning to enter overseas markets, the concept is still loose as a sellable label.
  • C-beauty will need to follow in the footsteps of K-beauty and J-beauty, which convey a strong sense of Korean and Japanese culture, to thrive in the global market....

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