SABRE Awards APAC 2023

Benchmarking the best PR work from across the globe.

Streetcode campaign image

Platinum

Streetcode

Brand
HP
Agency
Edelman
Country
Indonesia

HP partnered with education partner, Prestasi Junior, to create a paper-based four-week coding course to start closing the digital gap for the future Indonesian workforce.

MPL logo image

Diamond

A year of transformation

Brand
Mobile Premier League
Agency
In-house
Country
India

Mobile Premier League introduced a fire-side chat series featuring weekly interviews with different teams to grow the business, restore the trust of players and bring regulatory clarity to the industry.

The missing chapter campaign image

The missing chapter

Brand
P&G Whisper
Agency
Leo Burnett India
Country
India

Whisper launched The Missing Chapter movement with a film to spark a conversation on the need for a mandatory chapter on menstrual hygiene to be included in the Indian school curriculum.

Suicide Prevention Australia campaign image

Addressing 'cost of life', not just living

Brand
Suicide Prevention Australia
Agency
In house
Country
Australia

Suicide Prevention Australia developed the Suicide Prevention Australia Community Tracker (SPAct), which increased awareness of suicide prevention and helped combat rising inflation rates which coincided with higher suicide risk.

Wärtsilä Energy campaign image

Rethinking energy in Southeast Asia

Brand
Wärtsilä Energy
Agency
Ogilvy & Mather, Ogilvy / Miltton / Hill & Knowlton Strategies / Greenhouse Group
Country
Indonesia / Philippines / Vietnam

Wärtsilä released a 36-page thought-leadership report to open up discussions with existing and new key stakeholders on how to change mindsets around energy in Southeast Asia.

Say pain! campaign image

Say pain!

Brand
Daewoong Pharmaceutical
Agency
Prain Gobal Inc.
Country
Indonesia

Daewoong Pharmaceutical created the 'Say Pain!' picture book as an Augmentative and Alternative Communication (AAC) to help people with developmental disabilities express their symptoms to family and medical staff.

Gold

Heals on wheels
Brand
Hyundai
Agency
KPR
Country
APAC
Engineering change
Brand
Gillette India
Agency
Genesis BCW
Country
India
Democratising courage in the world’s largest democracy
Brand
Mountain Dew
Agency
Edelman India
Country
India
Ruggboots – rugs you can wear
Brand
Koala
Agency
Weber Shandwick
Country
Australia
#LetHerGrow
Brand
Dove
Agency
Edelman
Country
Thailand
Stress buying center
Brand
USJ LLC
Agency
Dentsu Public Relations Tokyo
Country
Japan
Leveraging PR to smash the gender wealth retirement gap
Brand
Super Fierce
Agency
Third Hemisphere
Country
Australia
Degustation
Brand
KFC Australia
Agency
Ogilvy PR Sydney
Country
Australia
Chocolaterie
Brand
Mr. Bucket
Agency
W Communications
Country
Singapore
Come and say g’day
Brand
Tourism Australia
Agency
MSL India
Country
India
Solar beehive
Brand
Hanwha
Agency
Innocean Seoul
Country
South Korea
#SesaForGreenerGood
Brand
Vedanta Sesa Goa
Agency
First Partners
Country
India
Uplift social equity – creating an equitable workplace for all
Brand
EY
Agency
In house
Country
Asia
PropXTech 2022/23
Brand
Hongkong Land & Sino Group
Agency
In house
Country
Hong Kong
Leading the future of logistics
Brand
J&T Express Singapore
Agency
The Hoffman Agency Singapore
Country
Singapore
The longest red scarf
Brand
Skyworth
Agency
Edelman China
Country
Greater China
Gaming landscape study 2022
Brand
HP
Agency
Edelman India
Country
India
Small repair shop guide
Brand
Tencent
Agency
In house
Country
Greater China
Pay what you want
Brand
Circles Life
Agency
The PR Group
Country
Australia
Equipping the travel community for sustainable travel
Brand
Booking.com
Agency
Allison+Partners Singapore
Country
Asia
More than blue
Brand
Johnson & Johnson
Agency
WE Communications
Country
Indonesia / Philippines
Decoding 37 trillion cells
Brand
Lenovo ISG
Agency
Zeno Group
Country
Asia
Together in SMA – back to school
Brand
Biogen China
Agency
Shixiang Group
Country
Greater China
Midnight moozart
Brand
National Federation of Agricultural Cooperative Associations
Agency
Dentsu
Country
Japan
Get2It – national bowel cancer screening program
Brand
Cancer Council and the Department of Health and Aged Care
Agency
Herd MSL Sydney
Country
Australia
AIDS avatar
Brand
Taiwan AIDS Society & Taiwan AIDS Nurse Association
Agency
Golin Taipei
Country
Taiwan, China
Digital transformation built for small business
Brand
Visa Taiwan
Agency
The Hoffman Agency
Country
Taiwan, China
Fitchix
Brand
Honest Eggs Co
Agency
VMLY&R Melbourne / Mindshare Melbourne / BCW Australia
Country
Australia
Landing down under
Brand
Little Moons
Agency
History Will Be Kind
Country
Australia
#AllInclusivePhotoProject
Brand
Celebrity Cruises
Agency
History Will Be Kind
Country
Australia
Creating ripples of change with impact entrepreneurs in Asia-Pacific
Brand
EY
Agency
In house
Country
Asia
Atlassivan
Brand
Atlassian
Agency
Ogilvy PR Sydney
Country
Australia
CEO China visit
Brand
Intel
Agency
Ogilvy Beijing
Country
Greater China
Your companion to drive growth through pet wellness
Brand
i-Tail Corporation Public Company
Agency
Ogilvy & Mather Thailand
Country
Thailand
Clearing confusion – vaccine effectiveness
Brand
AstraZeneca
Agency
GCI Health
Country
Asia
Helping Ukraine from New Zealand
Brand
Anastasiya Gutorova
Agency
Alexander PR
Country
New Zealand
Creating unforgettable EMOI travel memories
Brand
Hotels.com / Expedia
Agency
Weber Shandwick
Country
Japan
#CheatTheHeat
Brand
Doritos
Agency
Leo Burnett India / Edelman India
Country
India
New life begins with a cup of Zhuyeqing Tea
Brand
Zhuyeqing Tea
Agency
In house
Country
Greater China
We got this ft. David Beckham
Brand
adidas
Agency
Current Global
Country
Singapore
Grow green
Brand
Booking.com
Agency
In house
Country
Thailand
Dubai expo
Brand
Malaysia Pavillion
Agency
Edelman Malaysia
Country
Malaysia
Postpartum escape room
Brand
Thyseed
Agency
BlueFocus
Country
Greater China
House of healers
Brand
Mind You Mental Health Systems
Agency
Ogilvy & Mather Philippines
Country
Philippines
Working remote – bringing digital literacy to India’s tribal youth
Brand
Meta
Agency
Weber Shandwick India
Country
India
The next chapter
Brand
Abbott
Agency
Weber Shandwick India
Country
India
Feels like the first time
Brand
Expedia Group
Agency
Weber Shandwick
Country
Japan / South Korea
Own your future – envisioning maritime possibilities
Brand
Singapore Maritime Foundation
Agency
Archetype Singapore
Country
Singapore
Freedom to be #EveryWoman
Brand
Roche Diagnostics
Agency
In house
Country
Asia
Truly integrated, truly digital
Brand
DHL
Agency
In house
Country
Asia